Pinterest Strategy: How to Use Tailwind to Drive Traffic to your Blog

Pinterest Strategy: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read for more.

This post may contain affiliate links which means I will get a commission if you make a purchase at no additional cost to you. Please read my disclosure for details.

Pinterest Strategy: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read for more.

Pinterest has the potential to grow your blog and increase your traffic. If you think Pinterest is for only food bloggers, you are missing out on potential leads and traffic. No time? Don’t worry, I got you covered. In this post, I will show you how to save time scheduling your pins to Pinterest with Tailwind so you can focus your attention on other great strategies to promote your blog.

In February I decided to take this whole blogging thing seriously. I had heard so much from people raving about Pinterest. And frankly, I couldn’t be bothered. I was already spread too thin promoting my blog around social media. Facebook, Instagram, Twitter, Tumblr and Snapchat and many other niche sites. They were sucking the life out of me.

 

WHY YOU NEED PINTEREST

After numerous recommendations, I decided to give Pinterest a chance. And boom! It all started to fall into place. Pinterest has suddenly become my biggest social referral even without having a pin go viral… yet. I can only imagine what that would look like.

 

With Pinterest, the more active your account is, the more followers you get. With more followers, you have greater odds of your pins getting discovered. With discovery comes a flood of blog traffic. Unlike Facebook, Twitter, and now Instagram, where posts from previous days get lost, Pinterest is a mini search engine. Like Google, quality pins (as indicated by # repins, likes, and clicks) rank at the top of search results regardless of when it was pinned.

 

Because Pinterest rewards active members, you want to stay active by pinning great content frequently. When I started out, I was trying to manually share about 10 pins per day but it was hard remembering to pin often. Then I tried Ahalogy. It was ok for a while but you have to share other members stuff. I had to dig hard to find pins that I liked. And that too became tasking than what it was worth (free).

 

There are many pin scheduling services including ViralTag (too expensive), and Buffer (not very detailed analytics), and Board Booster (which I am testing out). Tailwind was (and is) by far my favorite because they allowed me try out the service with 100 free pins and no credit card requirement! Here are 10 reasons why I love, use, and highly recommend Tailwind for Pinterest scheduling.

 

UPDATE 07/2017Pinterest is now the #1 source of referral to my blog! It is amazing how much everything has changed in the span of one year. The most important thing I have learned is the need to be patient. 3.2 MILLION monthly Pinterest viewers was definitely worth the wait for me. In case you’re wondering, here’s a screenshot of my Pinterest stats 😉

Pinterest Strategy: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read for more.


 

10 AMAZING FEATURES OF TAILWIND

1. BULK SCHEDULING

The ability to painlessly bulk schedule a bunch of pins at the same time was one of the top selling points of Tailwind. The Tailwind Chrome Extension makes scheduling pins from Pinterest and any website very convenient. I can easily schedule pins with just a simple click. Do you have photos on your computer? No problem! You can bulk upload images to your Tailwind account as well.

 

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

 


2. BEST TIME TO PIN

Another amazing feature of Tailwind. Once you connect your Pinterest account to Tailwind, Tailwind automatically optimizes your pinning schedule so that you pin when your followers are most active. This feature takes out the guesswork of trying to figure out when to pin. Although it’s a consensus that pinning at evenings is best, we all have different audience so Tailwind tailors your schedule accordingly.

 

Want to set up your own customized schedule? Tailwind allows you to do that easily!

 

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

 


3. BOARD INSIGHT & PROFILE PERFORMANCE

Packed full with awesomeness, you can view how well your boards (regular, secret – not that you care, and group boards) are performing on Pinterest. This is, you guessed right, an invaluable asset of Tailwind. Getting this insight gives you more information on whether you should pin more or less to certain boards or even leave an inactive Pinterest board. P.S: Inactive boards affect your ranking.

 

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

 


4. BOARD LIST

An advantage of using Tailwind is definitely creating board lists. This is a HUGE time saver! If you focus on different categories (lifestyle, beauty, fashion, food, etc.) you can easily create board lists to group similar boards together. When it’s time to schedule a recipe, you simply click on the dropdown for “food list” and Tailwind populates your pin with the selected boards.

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

Using this feature saves me the time of scrolling through my 40 Pinterest boards in search of the numerous street style boards that I contribute to. It gets even better! You can even select more than one board list and add individual boards.

 

[Related: 26 Top Blogging Tools for Bloggers]

 


5. UNLIMITED PINNING

When you sign up for the annual Plus plan ($10/month), you can schedule an unlimited number of pins with Tailwind (or 400 pins/month with month-to-month subscription). For comparison, Board Booster charges $10 for up 1,000 pins per month. ViralTag charges $24/month for unlimited pins while Buffers goes for $10 for up to 100 scheduled pins at any particular time.

 

This should be reason enough to fall in love with Tailwind! I can schedule an unlimited number of pins with TailWind and it costs less with fewer restrictions/limitations.

 

 

 

 


6. SET INTERVALS FOR PINS

If you are a contributor to several similar boards, you would love the ability to set intervals for a pin that fits into all of these boards. You may be tempted to post that gorgeous outfit pin to all fashion boards at the same time but that action reduces your chances of being discovered and can be considered as spam.

 

With interval pinning, you schedule your pin to be posted on each board according to a timing of your liking (minutes/hours/days/weeks). I personally prefer to space out my pin by a few days. By the time the pin gets posted on the next board, it should have garnered a few repins.

 

A pin with repins has a higher likelihood of getting more repins. Repins = Discovery = Traffic to your blog. Do you see the relationship? 🙂

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

 


7. WARNINGS ABOUT SPAM, MISSING LINKS/DESCRIPTION

You don’t want to get flagged as an account that shares spam content. Unfortunately, there are some pins that link to fraudulent websites. The only way to know is by checking every pin before you share it on your board. This in itself can be tedious!

 

I use Tailwind’s bulk scheduling to save a group of pins to draft throughout the week. When I am ready to schedule the pins to be posted on my account, Tailwind automatically checks all pins to make sure that they meet Pinterest’s requirement.

 

Tailwind flags all pins that have no description, have no link, or that link to suspicious websites. I can choose to fix the pins or just delete them all. Just like that!

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

 


8. SHUFFLE AND/OR LOCK PINS

So now I have a bulk load of pins that I have just scheduled. I search for similar pins at the same time so when they are scheduled, all these similar pins are clumped together. With the push of a button, Tailwind randomly shuffles my pins to mix my content.

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

Taking it a step further, I can lock certain pins that I do not want shuffled into time blocks. I usually use this feature for pins from my blog. I like to keep a daily pinning ratio of 30/70 blog to other people’s pin. By locking my blog pins, I’ll be certain that pins from my blog are constantly shared 30% of the time every day.

 

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

 


9. ROBUST ANALYTICS

With a Pinterest business account, you get access to your analytics information. Although helpful, it has limited information. However, Tailwind provides very detailed analytics on your Pinterest account.

 

You get to see your viral pins so that you can repin those pins more often. In addition, you will know your top performing boards (so you can create a pining strategy to pin there more often). You also get weekly updates on your growth metrics. Yay, to pinning smarter!

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.


10. TAILWIND TRIBES

One very unique feature of Tailwind that I have not found on any other scheduling platform is the ability to join and create Tailwind Tribes. The purpose of Tribes is to make it easy to collaborate and share content to grow your reach. Tribe is free for anyone to join even if you do not have a Tailwind subscription!

 

The only way to see Tribes in your dashboard is to be invited to join one. The reason is because Tailwind Tribes is still in its early stages of development. If you are interested, I have one for Female Fashion Bloggers that you can join. Once you join a Tribe, you can create your own Tribe for other collaborations.

Here’s a walk-through on how to get started using Tailwind Tribes:

 

TO ADD A PIN TO A TRIBE FROM YOUR BLOG OR PINTEREST:

1. Install the Tailwind Chrome extension. The Tailwind button will now show up on pinnable images.
2. Go to your blog, Pinterest, or website you want to pin from. Hover over the image you want to pin or add to tribe.

On your blog/website: The Tailwind button will appear on the bottom left corner of the image. Like this:

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

On Pinterest: The Tailwind button will appear at the top of the image. Like this:
Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more. 

3. Click on “Schedule“. Then select “Add to Tribes” to add image to a tribe. Now members of the tribe will see your pins in the Tribe dashboard.

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.
TO REPIN OTHER PEOPLE’S CONTENT

1. Head over to Tailwind Tribe dashboard

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.
2. Once you find a pin you want to share, type in the board name you want to repin it to. Then click “Add to Queue.”

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.
 
And that’s it! Tailwind will automatically schedule and publish the pin at your optimized time. No need to manually publish it.

 


11. APPROVED PINTEREST PARTNER

Tailwind is one of the few partners of the Pinterest Marketing Developer Partner program. The program grants partners access to Content Publishing API. This simply means that Tailwind grants us access to remarkable capabilities while abiding by Pinterest’s Terms of Use. You can be rest assured that Tailwind is backed by Pinterest. More here.

 


12: FREE TRIAL

Who doesn’t like a free trial without credit card commitment? Tailwind allows you to try out their service absolutely free without any credit credit requirement. You get 100 free pins to try Tailwind and you get access to all the features of the Plus account which includes the amazing features described above. The free trial was actually how I got hooked on Tailwind. Your life i.e. your blog will never be the same again!

 

Pinterest: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read on for more.

 

Now that you know why Tailwind is the best scheduling service to grow your Pinterest account, get discovered, and drive traffic to your blog, let’s break down what you will get with Tailwind’s Plus Plan for Bloggers/Small Business ($9.99/month):

 

  • Unlimited Pin Scheduling
    • On the annual plan ($9.99/month) or 400 pins/month with pay as you go ($15/month)
  • Smart Pin Scheduling + Customized schedule option
  • Add up to 2 Collaborators
    • To get access to your dashboard and manage your account (e.g. VAs or interns)
  • Bulk Upload
  • Profile Performance Metrics
    • Virality Score, Engagement Score & Engagement Rate
  • 7-Day History Archive
  • Domain Monitor
  • Chrome Extension
  • Pin Creation & Integration
    • With Canva inside Tailwind, schedule pins from Instagram & Pinterest mobile app
  • Smart Pin Scheduling + Customized schedule option
  • Access to free video Pinterest courses

 

P.S: Tailwind has an amazing customer service. Your questions actually get answered… within hours! Let’s make that #13. Convinced? Get your free Tailwind trial AND $15 off using the link below.

 

Interested in more blogging-related tips? Check out these popular posts:

 

PIN FOR LATER

Pinterest Strategy: How to grow your blog with Tailwind | This post is for bloggers and small business owners looking to grow their blogs with Pinterest with the aid of a scheduling service, Tailwind. These 10 features of Tailwind will save you time and grow your blog fast. Read for more.

 

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40 Comments

  • Reply
    Hayley
    September 13, 2017 at 3:29 pm

    Thanks so much for the info!! I’ve heard a lot about Tailwind, but I’m just starting to break in. This helped a lot!!

    • Reply
      Louisa
      September 14, 2017 at 7:12 am

      I’m glad you found this post helpful, Hayley! 🙂

  • Reply
    Liz | Perfectly Practical Prattle`
    July 31, 2017 at 1:21 pm

    Great article! I recently became a blogger and am on my way to go create an account with Tailwind. Thanks for sharing!

    • Reply
      Louisa
      August 1, 2017 at 12:58 am

      You’re welcome, Liz. Glad you found this post helpful.

  • Reply
    Rosalie Markovics
    July 26, 2017 at 2:25 am

    This post is of enormous value as there are little things I did not understand, like timing pins etc. Thank you so much.

  • Reply
    Karla | KarlaTravels
    July 16, 2017 at 4:17 pm

    Thank you for explaining everything and make it so clear! You convinced me it’s the next step i should take in order to drive more traffic to my blog ?

    Keep up the good work!

    • Reply
      Louisa
      July 17, 2017 at 11:50 am

      Hello Karla, I’m happy you found this post helpful and straightforward 🙂 Thank you!

  • Reply
    Nataly
    April 11, 2017 at 10:22 am

    Great info… I’ve been meaning to use a scheduling pin service for a while now but haven’t started. Taiwind sounds great, I think I will give it a try.
    Manually pinning is definitely time consuming.
    Thank you Louisa. 🙂
    http://www.loveandpaperflowers.com

    • Reply
      Louisa
      April 11, 2017 at 12:16 pm

      Manually pinning is a time-consuming process. Tailwind definitely makes it less of a tedious experience. I’m happy you found this post helpful 🙂

  • Reply
    Shoaib Raza
    April 11, 2017 at 2:30 am

    This is a great detailed post On Tailwind. I did the free trial and liked it. But I decided to go with BoardBooster for now.

    • Reply
      Louisa
      April 11, 2017 at 12:19 pm

      Glad you gave Tailwind a try Shoaib and decided that BoardBooster better meets your needs.

  • Reply
    Erin
    October 29, 2016 at 7:44 am

    Fantastic post! I’ve been trying to decide between BoardBooster and Tailwind, and you just convinced me (and since you’re the one who finally convinced me, I’ll use your affiliate link to sign up!). I love the Tribes feature on Tailwind, the spam checker, the shuffle feature, and the fact that Tailwind is a verified Pinterest partner.
    Thanks so much for the valuable info.
    xoxo, erin | sandsunandmessybuns.com

    • Reply
      Louisa
      October 29, 2016 at 8:03 am

      Oh wow! Thank you Erin! That is SO kind of you :). I’m glad you found this information valuable. Let me know if you have any questions.

  • Reply
    Lexi Kritzer
    September 22, 2016 at 9:28 am

    This is SUCH a helpful post! I love Tailwind and I didn’t even know about some of these features. Totally trying these out!

    • Reply
      Louisa
      September 22, 2016 at 3:18 pm

      Glad you found this post helpful, Lexi. Tailwind is amazingggg!

  • Reply
    Hillary
    September 21, 2016 at 11:52 am

    This is an awesome post and helps a lot to understand Tailwind, since I’m still new to it. I joined the Tribe, but I know I haven’t been getting the full potential from it. I also can’t figure out how to bulk schedule multiple images to the same board. Could you help me with that? Thank you so much! 🙂

    ~Hillary
    http://www.styleinasmalltown.com

    • Reply
      Louisa
      September 21, 2016 at 4:49 pm

      Hello Hillary, I’m glad you found this post helpful. In order to bulk schedule multiple images at the same time to the same board, you need to install the Tailwind browser extension. Once installed, you simply click on the extension, select all the images you want to pin, then click “Go to schedule”. At the very top of the scheduling page, you’ll see the option to “Add Board to All” images (see screenshot from #1 above). Type in the board(s) name(s) and it automatically pre-populates on all the images like magic. You can then schedule all pins or save to draft for later. Hope this helps!

  • Reply
    Leah | A Relaxed Gal
    August 1, 2016 at 9:40 am

    This is a great detailed post On Tailwind. I did the free trial and liked it. But I decided to go with BoardBooster for now. I don’t have a lot of content to pin and my blog doesn’t make money so I couldn’t justify the $10 now. I did like that tailwind would provide reco times for pinning and had great analytics.

    • Reply
      Louisa
      August 1, 2016 at 11:26 am

      Thanks Leah. Tailwind and Board Booster have very unique features. The suggested pinning times on Tailwind is super amazing. Pricing-wise I liked that Tailwind offers unlimited pinning with the $10 Plus Plan if paid annually (+15% off). But if you’re going month-to-month, Board Booster’s $5 plan is the way to go. You’ll get 500 pins with Board Booster’s $5 plan vs. 400 pins for $10 with Tailwind’s $10 month-to-month Plus plan.

  • Reply
    Leslie
    August 1, 2016 at 5:31 am

    I’m on vacation after today so i’m going to check this out. This would work on my busy weeks too. Thanks for sharing!

  • Reply
    lalaine
    July 23, 2016 at 11:27 pm

    I’ve been using Tailwind for about 3 months now and I’ve doubled my followers from 7k to 14 k. Traffic to my blog has increased, too! I use boardbooster also but I don’t use it as much as 1 penny per pin does add up.

    Thanks for the tip regarding bulk scheduling, first time I’ve heard that feature 🙂

    • Reply
      Louisa
      July 24, 2016 at 9:22 am

      Thanks for sharing your experience with Tailwind Lalaine. It is amazing how fast it helps grow your followers. The point you raised is my main concern with Boardbooster. 1 penny truly does add up but it is hard to ignore some of its unique features 🙂

  • Reply
    Amanda
    July 21, 2016 at 2:45 pm

    I have heard so much about this and I really need to start using it!

    xx,
    Amanda || http://www.fortheloveofglitter.com

    • Reply
      Louisa
      July 21, 2016 at 6:03 pm

      Tailwind is pretty awesome. You’ll be glad you started using it. Tailwind is packed full with features.

  • Reply
    Glenda
    July 21, 2016 at 4:55 am

    Thank you so much for your amazing tips. I favoriting this post! 🙂

    • Reply
      Louisa
      July 21, 2016 at 12:52 pm

      Thanks Glenda, I’m glad you like the tips.

  • Reply
    Jenny
    July 20, 2016 at 7:40 pm

    I use Tailwind for some of my clients, but Boardbooster has my heart. Tailwind definitely has some awesome features though.

    xoxo, Jenny

    • Reply
      Louisa
      July 20, 2016 at 9:36 pm

      I’m currently trying out Boardbooster. They both have some features unique to themselves.

  • Reply
    Rachel
    July 20, 2016 at 5:15 pm

    Love this! Tailwind has helped my Pinterest strategy tremendously!

    • Reply
      Louisa
      July 20, 2016 at 9:34 pm

      Me too! Thanks for sharing your experience Rachel.

  • Reply
    Shantel
    July 20, 2016 at 1:45 pm

    Great information! I get emails from them all time, but I’ve never checked them out.

    • Reply
      Louisa
      July 20, 2016 at 2:21 pm

      They are definitely worth checking out Shantel. I was a little skeptical at first. But now I’m sold.

  • Reply
    Amberly
    July 20, 2016 at 6:52 am

    I’ve been meaning to try Tailwind and you just highlighted some other features that I didn’t know about!

    • Reply
      Louisa
      July 20, 2016 at 2:24 pm

      I’m glad I highlighted additional Tailwind features. Do give them a try. And don’t hesitate to ask if you have any questions 🙂

  • Reply
    Caroline
    July 20, 2016 at 6:50 am

    I started using Tailwind last month and love it, too. But I had NO IDEA all these features. Saving this page to go back and read much more thoroughly!

    • Reply
      Louisa
      July 20, 2016 at 2:34 pm

      Tailwind is AWESOME!! I’m glad you learned about some of the additional features of Tailwind from this post. Thanks for saving!

  • Reply
    Cassie Lopez
    July 18, 2016 at 12:26 pm

    This is so great! Thank you so much for sharing this.

    • Reply
      Louisa
      July 18, 2016 at 8:47 pm

      My pleasure Cassie

  • Reply
    Lisa Sell
    July 18, 2016 at 12:14 am

    Thanks for sharing this. I’ve been meaning to get round to using Pinterest for my blog for a while and this has given me the kick start I needed!

    • Reply
      Louisa
      July 18, 2016 at 8:48 pm

      I’m happy you’re getting started with Pinterest. Good luck!

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