How to Make Money Blogging: 8 Ways to Monetize your Fashion Blog

This post may contain affiliate links which means I will get a commission if you make a purchase at no additional cost to you. Please read my disclosure for details.

How to Make Money Blogging: 8 Ways to Monetize your Fashion Blog | If you are wondering how to make money blogging, this post is for you! These are 8 strategies that help fashion bloggers, like myself, monetize their blogs. Post includes resources and tips. Click to read all about it.

There are a few things you need to consider before thinking about monetizing your blog. Like most hobbies (golfing, racing, skiing, fishing…) you spend money in exchange of the satisfaction you hope to get out of the activity. Unlike many hobbies, you can actually make money blogging. Before we jump right into it, you need to have a couple things in place.

 

Domain Name and Hosting: Treat your blog like a job – Are you using a free blog? If you want people and potential sponsors to take you seriously, consider getting your own domain name by switching from a yourblogname.blogspot.com (yourblogname.wordpress.com). It only costs $10 dollars a year!

I got mine from GoDaddy but you can also get one from NameCheap. Mine used to be lapassionvoutee.blogspot.com and even my siblings had the hardest time remembering the name. You can use Blogspot’s free hosting (which is what I use used), or pay for a hosting service with companies like Bluehost and WPengine if you choose WordPress.

Blog Design: You need to get a blog design that effectively represents you. A majority of that standard templates that come with blogs are a complete eyesore. I used to think this was expensive until I looked. You can get a professionally-looking blog for pennies! I found some on sale on Etsy for $5 but most premade templates cost anywhere from $15 to $60.

 

A personal domain name and a lovely blog speaks volumes when you go to pitch yourself to potential sponsors. And many may not even consider you if you are using a free domain name. Now that we’ve addressed these two things, let’s get into the details of this post. So how do bloggers, particularly fashion bloggers, make money blogging?


1. SPONSORED POSTS

Sponsored posts are a very promising way to make money from blogging especially when you are starting out. Some the the programs offer very decent payouts. Unlike affiliate/sub-affiliate networks, you’re guaranteed a fixed amount once your proposal is accepted. I made a few hundred dollars from participating in a couple sponsored posts last month. My top three are:

 

  • Social Fabric – Most of there sponsored content are geared towards food bloggers and to some extent lifestyle bloggers. As long as you can come up with a creative idea to showcase the brand you’re pitching you’ll likely be chosen. On average, commission starts at $200 which is paid 30 days after the completion of the campaign (aka Shoppertunity). Best for bloggers, Instagrammers, and YouTubers in the US, Canada, or the UK. I’m not sure if it’ll make any difference but you can say I referred you in the application form.

 

  • Clever Girls Collective – Best for bloggers with high reach on Twitter and Facebook. I was wondering why I hadn’t gotten any campaigns and just realized that my analytics was not connected! Clever Girls Collective pays pretty high as well but offers fewer sponsorships than Social Fabric. They do not accept blogs using free domain names and they give preference to those who have engaged Instagram or Pinterest account. More requirements here.

 

  • Tomoson – This is one of the first sponsors I worked with when I started. They offer a variety of paid posts, freebies, and deals that you can review for free on your social channels and Amazon. They carry a lot of beauty products, gadgets, and clothes. Just make sure to sift through as some merchants may not be brands you want to work with. It is definitely worth it though as I have received a phone and some spending money from this website.

 

 

2. AFFILIATE NETWORK

One of the many ways bloggers can get a decent revenue from their blogs is by joining an affiliate network. The blogger (called publisher) joins a network, and applies to advertisers (called merchant e.g. Macy’s) in the network. The blogger earns commissions on referred sales and/or clicks depending on the agreement. The advantage of this platform is that it allows you to develop a unique relationship with the merchant.

 

You also have a higher likelihood of earning a higher commission because you’re working directly with the merchant. The disadvantage is that you have to apply to every merchant you are interested in working with. Some established brands like Old Navy or Nordstrom may not be interested in working with a newbie. Popular networks that connect bloggers and merchants together are:

 

  • Share A SaleSome clothing merchants in this network include: Lulu*s, Stella & Dot, ModCloth, Oasap, GoJane, Front Row Shop, and Le Tote. What I like about these merchants is that you can contact them after you have been accepted into their affiliate program to ask for a product to review. I know Lulu*s does a monthly contest for its affiliates too.

 

  • CJ AffiliateSimilar to ShareASale but they also have merchants that are exclusive to their platform and boasts of over 2,800 advertisers. Some clothing merchants include Banana Republic, JustFab, Old Navy, Loft, Forever21, and TJMaxx.

 

  • Amazon Associates – This is one of the biggest and easiest programs to join. The cool thing about Amazon is that you earn commission up to 90 days after someone clicks your link and adds an item to their cart. Your account becomes confirmed when you make your first sale within 90 days of acceptance into the program. Amazon has millions of products and there is a huge chance that your audience already uses Amazon. Oh, the more you sell, the more you earn!

 

 


3. SUB-AFFILIATE PROGRAMS

Sub-affiliate networks are big companies (think of rewardStyle and ShopStyle) that register with affiliate networks. For bloggers, a membership with this sub-affiliate network grants you access to all the advertisers that a sub-affiliate network has access to. These programs eliminate the hassle of applying to each advertiser and also make it easy for bloggers to grab shoppable affiliate links on one system (rather than jumping from my advertiser to another). Some of the well known ones are:

 

 

  • rewardStyle (rS) – I love rewardStyle! The system is very user-friendly. You can install a browser extension that allows you to grab links on the go without the need of signing into the system. You can also create shoppable widgets that you can include in your blog posts. Once approved, you have access to their Instagram app, LiketoKnow.it which enables influencers to earn revenue on their Instagram posts.

 

  • ShopStyle Collective – This is another sub-affiliate program that is very similar to rewardStyle. The program also grants members access to thousands of merchants and has a shoppable Instagram app, ShopStyle.it. Influencers earn commission based on clicks and payout happens at $100.

 

  • Skimlinks – This is the second affiliate program I use. One of the good thing about Skimlinks is that you can activate a tool to convert unaffiliated links on your blog to affiliate links. Like rS and ShopStyle, a browser extension allows you to grab affiliate links on the go. Skimlinks grants you access to almost 19,000 merchants and has some merchants that are not present on rewardStyle. Unlike rS and ShopStyle, payout happens at $10 and uses a mix of commission for sales or clicks. It is reasonably very easy to get accepted into this program.

 

 

4. PAID STYLE CONSULTATION

Do people ask you style related questions all the time? You can get paid offering style and wardrobe consultation. Use your blog and social channels to promote your offerings and create a professional business card (VistaPrintMooZazzle) that you can give out when you get stopped at the side of the road by a stranger who needs that pair of red bow pumps you’re wearing. If you already have an idea of what you want, you can hire someone on Fiverr for about $10 to design your cards. Once you start getting clients, you can send them an invoice via PayPal.

 

 

5. AD PLACEMENT

Years ago placing advertisements on your blog or website would have earned you a sizeable paycheck. Not so much anymore. Unless you have a large audience don’t expect to earn much from placement of advertisements on your blog. This does not mean you shouldn’t do it. In fact, I say go for it! On those days when you’re feeling bummed about not making any affiliate sales or secured sponsorships, just look at your ad income. It may be pennies but it can be reassuring. Popular ad networks are:

 

  • Google AdSense – This is the one I use as it is very easy to set up and requires no effort from you after installation #PassiveIncome. Google Ads can also be combined with some other Ad placements too. One important point to note for all ads network is that you should NEVER click on your ads as that’s a sure way to get kicked out of the program and forfeit all you’ve earned. You’re paid per click/impression so clicking on your ads is considered fraud.

 

  • Sell ads space – If you have the traffic or niche audience, you can sell ad space on your sidebar. Selling you own ads can actually earn you more money than using Google Adsense. You can use Adproval Ads to setup payment/processing for your ads.

 

  • Others – BlogHer (I’m waiting to get into this program), and Monumetric (formerly The blogger Network. Charges $99 for setup).

 

 

[RELATED POST: 7 Ways to Take Free Professional Photos for Your Fashion Blog]

 

6. SELL YOUR OWN PRODUCT OR SERVICE

As a fashion blogger you probably have clothes that could use a new home. Why not sell them? While this method may not bring in a steady flow of money, you will recover some of the money you spent that you can reinvest into your blog. Or if you’re a fashion blogger and designer, add a new page to your blog that links directly to your store (Etsy, Shopify, and Tictail allow easy integration). Some websites you can use to sell your used clothes are threadUP, Poshmark, and eBay. If you have digital products, you can also sell those too.

 

7. BLOGGER AFFILIATE PROGRAMS

Some clothing stores have a blogger affiliate program where they give you $50-$200 in store credit to get whatever you want from the store. You receive the product, wear it, and share your looks on your blog and social networks. After sharing all your looks, they add more money to your account.

 

If they like the conversion (sales, clicks, exposure) that you are giving them, they’ll continue to work with you which can save you money on clothes each month. A lot of them require 1,000 – 5,000 followers on at least one social network and majority require you to put a banner on your website.

 

Some that I applied for never contacted me and one that accepted me even went as far as removing my store credit after completing an assignment for them. How rude! Overall, this can be a good way to cut down on your costs. Some worth checking out are:

 

8. OTHER – MISCELLANEOUS

If you savvy shopper (blogger or not), this last tip will help you save a few $$$. You can earn cashback (commission) on your online purchases through Ebates. I joined Ebates long before I started blogging (2009) and I’ve since earned over $400 for shopping online.

 

The way it works is, after you’ve added the products you want to your shopping cart, sign into Ebates account and click on the merchant link to the store before finalizing your order. Once your order is complete, you earn a cashback within 48 hours.

 

Every 3 months, Ebates pays you via PayPal or check ($5 minimum). As long as you shop online and have an email address, you qualify! They actually just rolled out cashback for in-store purchases.

 

 

Most of these strategies to make money blogging can be applied by bloggers to generate revenue from their blogs. Though geared towards fashion bloggers, these monetization strategies can be applied to by any blogger to boost their blogging income. To recap, fashion bloggers can earn a decent income by:

  1. Joining affiliate networks
  2. Joining sub-affiliate programs
  3. Through participation in sponsored posts
  4. Ad placements
  5. Selling their own product/service
  6. Paid style consultations
  7. Blogger affiliate programs (free clothes)
  8. Cashback program

If you are aware of other ways to make money from a fashion blog that have not been described above, do drop a comment below. I’d like to know 🙂 While I’ll encourage you to try out these programs to see which one(s) work best for you, remember that drinking from every glass is the best way to get poisoned! Only work with brands that represent you and your blog.

 

Lastly, if you’re interested in more blogging-related tips, check out these popular posts:

 

Want a list of the top 20 notable sponsorship programs? Enter your email in the form below to have it delivered straight to your mailbox!

 


*This post contains affiliate links. For more information, see my disclosure here.

 


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94 Comments

  1. October 10, 2016 / 8:09 am

    Awesome and very informative post! Thank you! I do have a question though. I’m just starting out with my blog. I signed up for Amazon’s affiliate program and it says I have to have a tax id number to receive payment. Do I need to set up my blog as a business (i.e. LLC) in order to make money for it?

    • Louisa
      Author
      October 10, 2016 / 12:41 pm

      I’m glad you found it informative, Destiney. If you are located in the U.S, I believe you can use your SSN instead. I did not have to register my blog as a business to do that. Hope this helps.

      • October 11, 2016 / 6:51 am

        Awesome thanks so much! That definitely helps! Also, fellow pharmacist here. Good to see another pharmacist expressing their creative side!

        • Louisa
          Author
          October 12, 2016 / 4:31 am

          Thank you Destiney! Glad to hear that this helps. Way to go lady! Glad to see another pharmacist + blogger creative 🙂

  2. September 14, 2016 / 2:15 am

    This is such a perfect list! If I weren’t blogging for a jewellery boutique and had my own blog I would 100% make use of it. Hmm.. that makes me think, I could just start one now 🙂

    X Nicole | Songofjewellery.com

    • Louisa
      Author
      September 14, 2016 / 11:04 am

      Haha way to go Nicole! You can actually get started pretty easily and you already have the experience blogging so why not? 🙂

  3. oghogho umuerri
    September 11, 2016 / 10:33 am

    Nice , write-up. The tips given will be very useful for my new blog.

    • Louisa
      Author
      September 11, 2016 / 2:18 pm

      Thanks Oghogho! I’m glad you found this helpful.

  4. oghogho umuerri
    September 11, 2016 / 10:32 am

    Nice , write-up. The tips given will be very useful.

  5. August 20, 2016 / 7:13 pm

    As of now, I’ve only tried adsense, chitika and nuffnang. I’ve been seeing a lot of good reviews for blogher before deciding to join.

    • Louisa
      Author
      August 23, 2016 / 8:02 am

      Yes Blogher is pretty good but the waiting time is a killer!

  6. Nikki
    August 20, 2016 / 3:07 pm

    Thanks for sharing. Some really great tips here.

    • Louisa
      Author
      August 23, 2016 / 8:03 am

      My pleasure!

  7. August 19, 2016 / 7:28 pm

    I’m not a fashion blogger, but this is an exceptional list of ways to make money with your blog. I love Social Fabric and ShareASale. I’m working on researching better ad networks and am working on some material I can sell through my site. Thanks for a great post!

    • Louisa
      Author
      August 23, 2016 / 8:07 am

      Hello Erin, I’m glad you found this post helpful. These tips can be applied to most blogs too. Social Fabric and ShareASale are wonderful programs.

  8. Jen Becerril
    August 19, 2016 / 2:33 pm

    Since I started blogging.I have been pretty lost is to where and how to make money from it.Thank you for this post.I have a lot of options to look into I see.

    • Louisa
      Author
      August 23, 2016 / 8:05 am

      Jen, I’m happy you found this post helpful.

  9. Paige Strand
    August 19, 2016 / 2:17 pm

    I will be sure to try tomoson, I really need to get cracking on the sponsored posts! 🙂

    • Louisa
      Author
      August 23, 2016 / 8:05 am

      Good luck! Let me know if you have any questions.

  10. August 10, 2016 / 7:41 am

    Thank you so much for posting this! I’m definitely looking into most of these. I run a food blog, but this is still extremely helpful. THanks Louisa!

    • Louisa
      Author
      August 10, 2016 / 11:56 am

      My pleasure Madeline. I’m happy you found this helpful 🙂

  11. July 21, 2016 / 5:48 am

    Bookmarked it. May I ask how long you waited before starting to monetize?

    • Louisa
      Author
      July 21, 2016 / 12:51 pm

      Hello Irina, that’s a good question. There is no fixed rule on how long someone should wait. I personally think you should start when you feel ready. Some networks only accept bloggers who have been blogging for at least 3-6 months.

    • Louisa
      Author
      July 15, 2016 / 7:42 pm

      Hello Rachael, I’m happy you found this post helpful. I have been blogging for 3.5 years 🙂

  12. July 12, 2016 / 11:16 am

    Thanks for all the links and resources for monetizing! I’m trying to find new ways to be more proactive, this is perfect!

    • Louisa
      Author
      July 12, 2016 / 11:54 am

      My pleasure Victoria. I’m glad you found this post helpful!

    • Louisa
      Author
      July 7, 2016 / 8:41 am

      Do check them out Amanda.

  13. July 2, 2016 / 3:24 am

    Where I make most of my money is through sponsored posts that I set up myself – that way I can name my rate… 😉

    • July 2, 2016 / 7:10 am

      This is a great point Gigi. Being able to decide your own rate is even better.

  14. July 2, 2016 / 1:32 am

    These are all really great tips. I know of a few already but you share so many more I didn't know about.

    • July 2, 2016 / 7:09 am

      Thanks Latoya. I'm glad I was able to provide additional resources for you 🙂

  15. July 1, 2016 / 4:01 am

    everyone does things a little different. i make most from sponsored posts every month

    • Louisa
      Author
      July 7, 2016 / 8:43 am

      Very true. Picking what works best for you is the way to go.

  16. June 30, 2016 / 3:26 am

    Great tips Louisa as a new blogger this exactly what I want to hear , you've made my day . Thanks a zillion may God bless you for sharing.
    I hope to send you a personal email for more tips and tricks .
    Jennifer
    Http//www.jennifashtips.blogspot.com

    • June 30, 2016 / 5:55 am

      Amen! Aww Jennifer, so sweet of you. You've also just made my day!! I'm glad that this is what you wanted to hear 🙂

  17. June 29, 2016 / 3:29 pm

    This is a great and very comprehensive post! Thanks so much for providing a lot of really useful information.

    • June 30, 2016 / 5:54 am

      Thanks Angie for stopping by 🙂

  18. Amberly
    June 28, 2016 / 8:07 pm

    These are all great suggestions! 🙂 I'm not a fashion blogger, but I know a lot of these would be helpful for me still!

    • June 30, 2016 / 5:52 am

      You're right these tips can be applied by most bloggers. Thanks for stopping by 🙂

  19. June 29, 2016 / 3:32 am

    This is such an excellent post! I agree that before you can make money with your blog, you need to invest in your blog and yourself!

    • June 30, 2016 / 5:54 am

      Yes, it's kinda like paying your way forward.

  20. June 29, 2016 / 2:19 am

    Very insightful info! I need to get back into the affiliate programs.

  21. lesley
    June 28, 2016 / 6:02 pm

    Great post! Pinning for future reference 🙂

    • June 30, 2016 / 5:51 am

      So kind of you Lesley! Thank you

  22. June 29, 2016 / 1:03 am

    This was so awesome! I am still very new to the blogging world so this was very helpful. I've never heard of Tomoson, so I'm going to give it a try.

    • June 30, 2016 / 5:52 am

      Thanks Lezley, do check them out.

  23. Me Squared
    June 28, 2016 / 2:58 pm

    Such a thorough a helpful post for monetizing as a blogger! There are a few I haven't heard of in here, I'll definitely make sure to check them out.

    • June 30, 2016 / 5:51 am

      Oh wow! Thanks Kara!! 🙂

  24. June 28, 2016 / 3:49 pm

    This is such a helpful post!

    I really liked the fact you mentioned it's important to treat your blog like a business. That really helps put bloggers in the right mindset, and goes a long way toward making a significant difference when they work to monetize their blog.

    Sharing this post!

    – Alexia P. Bullard
    http://www.alexiapbullard.com

    • June 30, 2016 / 5:50 am

      Absolutely Alexia 🙂 Thank you for sharing!

  25. June 28, 2016 / 3:00 pm

    This list is awesome! I don't think I've ever come across a more thorough list of ways to monetize a blog. I will definitely be checking out all of these links. Thank you so much!!

    • June 30, 2016 / 5:50 am

      My pleasure! I'm happy you found this helpful

  26. June 28, 2016 / 2:50 pm

    Thanks for explaining rstyle. I always wondered how that worked. I didn't know it was linked with Likeittoknowit.

    • June 30, 2016 / 5:48 am

      My pleasure Carolyn 🙂 It can be a little confusing.

  27. June 28, 2016 / 1:33 pm

    Great extensive list of tips for newbiea and pros alike!!!

  28. June 28, 2016 / 1:30 pm

    I definitely need to up my game with affiliates and sub-affiliates! This is a great list and I'll have to keep it in mind!

    Tori
    mooretori.blogspot.com

  29. June 28, 2016 / 12:41 pm

    Excellent information! I can understand the amount of hard work u have done to write this post! Love it!

  30. June 27, 2016 / 9:47 pm

    Really interesting post. I'll have a look at some of the links you shared.

    • June 27, 2016 / 8:23 pm

      I'm glad it helps Doeebay. You can bookmark this post for later.

  31. June 27, 2016 / 6:34 pm

    I need to get my butt going on some sponsored posts. I'm not making money off my blog yet and i'd really like to be.

    • June 27, 2016 / 8:23 pm

      Yes Lindsey, it took me a while to figure things out. You can definitely make some $$$ doing sponsored posts.

  32. June 27, 2016 / 6:22 pm

    Thanks for the list about monetizing your blog! People always say you can make money but it is easier said then done. This is a great place to start.

    • June 27, 2016 / 8:22 pm

      You're right Tia. It's easier said than done and there are a lot of pointless posts out there that take you nowhere. I've tried many and wasted my time so figured I should share what I know to hopefully save others the time and stress.

  33. June 27, 2016 / 5:40 pm

    I love all the affiliate info! I really love that brands allow us to collaborate with them 😀

    Love,
    Ivelisse | CarnationDreams.com

    • June 27, 2016 / 8:21 pm

      Yes they do. Rather than having to wait for brands to hopefully seek you out. You find the ones that you're interested in working with and get going. So much easier and faster.

  34. Ruhullah Ratnam
    June 27, 2016 / 9:53 am

    I used to be an affiliate marketer with Clickbank. First time I made a sale was crazy! and then two and three and it just rolled on, I was so excited haha!

    It is load of work though, but the profits are great!

    • June 30, 2016 / 5:46 am

      Haha I can imagine. Thanks for sharing!

  35. June 27, 2016 / 2:21 am

    This is such a great, informative post for new and seasoned bloggers alike! I've never heard of a sub-affiliate network!

    • June 27, 2016 / 8:20 pm

      Ah now you know Theresa 🙂 It's no longer a secret.

  36. June 26, 2016 / 11:02 pm

    Wow! You must have spent a long time working on this very detailed post! Nice work collecting all these in one place. Thanks for sharing with us newbies!

    • June 27, 2016 / 8:20 pm

      Hello Love, haha I did spend a lot of time on the post and enjoyed it because it is something I am passionate about. You are most welcome! 🙂

  37. June 26, 2016 / 10:05 pm

    I've been looking for other ways to earn some money via my blog and this is a great list! Will definitely have to check out some of those affiliate programs (I'm already on shopstyle). I was wondering if you know if it's possible to get accepted to Clever Girls without the 25,000 pageviews, I've heard others were accepted with far below that, but just asking around!

    xo
    Sami
    http://www.theclassicbrunette.com

    • June 27, 2016 / 1:03 am

      Hello Sam, I think it's still possible to get accepted into Clever Girls without the 25K pageviews. I'm sure to look at everything including blog layout, posting schedule, social network influence too. Give it a shot, if they don't accept you can reach out to them to find out what you can improve. Hope this helps 🙂

  38. June 26, 2016 / 8:49 pm

    I keep hearing about Social Fabric. I have to check them out. Nice write up.

    • June 27, 2016 / 8:19 pm

      You totally should. Lots of amazing opportunities are on Social Fabric.

  39. Glenda·K Blogger
    June 26, 2016 / 3:14 am

    These are some really great ways to earn money. I will be using some for sure!

    • June 27, 2016 / 8:18 pm

      Thanks Glenda. I'm happy you like these tips.

  40. June 26, 2016 / 1:42 am

    I started a new blog after having a blog for 3 years. I never really monetized the other blog I had so these are great! Thank you so much for sharing, I'm pinning. Haha.

    • June 27, 2016 / 8:18 pm

      My pleasure Leslie!

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