10 Times Beauty Brands Got Caught Lying to Consumers
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Beauty brands always seek something new to deliver to their loyal customers. From rare ingredients to sustainable packaging, they all have them. But did you know that some of these brands were caught lying? Yikes!

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LāOrĆ©al Elvive Full Restore 5 Shampoo Pack Sustainable Packaging
The LāOrĆ©al Elvive Full Restore 5 Shampoo Pack features a ā100% recycled plastic bottleā claim. The Changing Markets Foundation points out that the bottle’s cap is not recycled from waste materials.
Johnson & Johnson’s Asbestos Issue
The brand Johnson & Johnson is famous for a wide range of consumer goods and is especially known for their baby powder. However, during an investigation conducted by Reuters, it was found that their talc products had small amounts of asbestos, which was not disclosed, leading to the discontinuation of the talc-based baby powder.
They did not outright lie, but omission could also be taken as such.
Head & Shouldersā Claiming Recyclability
While Head & Shoulders’ recyclability claims may be true to their bottles, just like L’Oreal, the Changing Markets Foundation also discovered that their bottle caps are not recyclable. Therefore, it runs counter to their recyclability claims.
Tarte Cosmetics Vegan Claims
Tarte is true to its word when it says they are cruelty-free but not 100% vegan. They do not test on animals, but some of their products contain animal-derived ingredients.
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Konnektive Skincare Products’ Claim of Being ‘Natural‘
The brand’s La Pura skincare line was introduced as “natural” and “pure,” but was found to have synthetic ingredients, such as parabens and sulfate.
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Huda Beauty Neon Obsession Pallete Issue
Huda settled a $1.93 million lawsuit over their Neon Obsessions palette due to allegedly containing ingredients not approved for usage around the eye area. The brand allegedly concealed the warning and potential risks.
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WEN Hair Products Causing Hair Loss
WEN also battled a multimillion-dollar lawsuit after consumers reported extreme hair loss after using their hair products, which the brand claimed to be gentle and nourishing.
SKKNās Refill Scandal
Kim Kardashian’s beauty line SKKN was criticized when she demonstrated the brand’s refill initiative online. The commenters said that there’s an unnecessary outer layer, which contradicts the brand’s sustainability claim.
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Lilly Lashes āCruelty-freeā Mink Controversy
The California-based beauty brand Lilly Lashes has been sued for marketing its mink lashes as ācruelty-free.ā PETA discovered the inhumane treatment done to animals in fur farms when they investigated.
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Bondi Sandsā Sunscreen Issue
The brand Bondi Sands had introduced its sunscreen as “reef-friendly,” but it was later on found out that while the product did not contain oxybenzone and octinoxate, it did contain harmful ingredients, including avobenzone, homosalate, octisalate, and octocrylene.
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Disclaimer: This list is solely the authorās opinion based on research and publicly available information.
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Maintaining healthy, glowing skin starts with understanding what youāre putting on it. Unfortunately, some ingredients touted for their benefits can actually cause damage by irritating, drying, or disrupting your skinās natural balance. Here are 13 skincare ingredients that can harm your skin, along with a brief explanation of their potential adverse effects.
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