Pinterest has the potential to grow your blog and increase your traffic.
And it has gotten easier with Pinterest Partner, Tailwind App. If you think Pinterest is for only food bloggers, you are missing out on potential leads and traffic.
No time? Don’t worry, I got you covered.
In this post, I will show you how to save time scheduling your pins to Pinterest with Tailwind so you can focus your attention on other great strategies to promote your blog. In February of 2016, I decided to take this whole blogging thing seriously.
I had heard so much from people raving about Pinterest. And frankly, I couldn’t be bothered.
Why? I was already spread too thin promoting my blog around social media. Facebook, Instagram, Twitter, Tumblr and Snapchat and many other niche sites were sucking the life out of me.
WHY YOU NEED PINTEREST
After numerous recommendations, I decided to give Pinterest a chance. And boom! It all started to fall into place. Pinterest has suddenly become my biggest social referral even without having a pin go viral… yet. I can only imagine what that would look like.
With Pinterest, the more active your account is, the more followers you get. With more followers, you have greater odds of your pins getting discovered. With discovery comes a flood of blog traffic. As of 11/2018, I have close to 40,000 followers on Pinterest!
Unlike Facebook, Twitter, and now Instagram, where posts from previous days get lost, Pinterest is a mini search engine. Like Google, quality pins (as indicated by # repins, likes, and clicks) rank at the top of search results regardless of when it was pinned.
Because Pinterest rewards active members, you want to stay active by pinning great content frequently. When I started out, I was trying to manually share about 10 pins per day but it was hard remembering to pin often.
Then I tried Ahalogy. It was ok for a while but you have to share other members stuff. I had to dig hard to find pins that I liked. And that too became tasking than what it was worth (free).
There are many pin scheduling services including ViralTag (too expensive), and Buffer (not very detailed analytics), and Board Booster (which shut its doors on 06/2018). Tailwind App for Pinterest was (and is) by far my favorite because they allowed me try out the service with 100 free pins and no credit card requirement!
How Does Tailwind for Pinterest Work?
I think this video would do a better job than I would explaining how Tailwind App works. Take a look:
Here are 10+ reasons why I love, use, and highly recommend Tailwind as a Pinterest scheduler.
10 Amazing Features of Tailwind App for Pinterest
1. BULK SCHEDULING
The ability to painlessly bulk schedule a bunch of pins at the same time was one of the top selling points of Tailwind. The Tailwind Chrome Extension makes scheduling pins from Pinterest and any website very convenient.
I can easily schedule pins with just a simple click. Do you have photos on your computer? No problem! You can bulk upload images to your Tailwind account as well.
2. BEST TIME TO PIN
Another amazing feature of Tailwind. Once you connect your Pinterest account to Tailwind, Tailwind automatically optimizes your pinning schedule so that you pin when your followers are most active.
This feature takes out the guesswork of trying to figure out when to pin. Although it’s a consensus that pinning at evenings is best, we all have different audience so Tailwind tailors your schedule accordingly.
Want to set up your own customized schedule? Tailwind allows you to do that easily!
3. BOARD INSIGHT & PROFILE PERFORMANCE
Packed full with awesomeness, you can view how well your boards (regular, secret – not that you care, and group boards) are performing on Pinterest. This is, you guessed right, an invaluable asset of Tailwind.
Getting this insight gives you more information on whether you should pin more or less to certain boards or even leave an inactive Pinterest board. P.S: Inactive boards affect your ranking.
4. BOARD LIST
An advantage of using Tailwind is definitely creating board lists. This is a HUGE time saver! If you focus on different categories (lifestyle, beauty, fashion, food, etc.) you can easily create board lists to group similar boards together.
When it’s time to schedule a recipe, you simply click on the dropdown for “food list” and Tailwind populates your pin with the selected boards.
Using this feature saves me the time of scrolling through my 40 Pinterest boards in search of the numerous street style boards that I contribute to. It gets even better! You can even select more than one board list and add individual boards.
[Related: How to Use Tailwind SmartLoop to Loop Your Pins]
5. UNLIMITED PINNING
When you sign up for the annual Plus plan ($10/month), you can schedule an unlimited number of pins with Tailwind (or 400 pins/month with month-to-month subscription). For comparison, Board Booster charges $10 for up 1,000 pins per month.
ViralTag charges $24/month for unlimited pins while Buffers goes for $10 for up to 100 scheduled pins at any particular time.
This should be reason enough to fall in love with Tailwind! I can schedule an unlimited number of pins with TailWind and it costs less with fewer restrictions/limitations.
6. SET INTERVALS FOR PINS
If you are a contributor to several similar boards, you would love the ability to set intervals for a pin that fits into all of these boards.
You may be tempted to post that gorgeous outfit pin to all fashion boards at the same time but that action reduces your chances of being discovered and can be considered as spam.
With interval pinning, you schedule your pin to be posted on each board according to a timing of your liking (minutes/hours/days/weeks). I personally prefer to space out my pin by a few days. By the time the pin gets posted on the next board, it should have garnered a few repins.
A pin with repins has a higher likelihood of getting more repins. Repins = Discovery = Traffic to your blog. Do you see the relationship? :)
7. WARNINGS ABOUT SPAM, MISSING LINKS/DESCRIPTION
You don’t want to get flagged as an account that shares spam content. Unfortunately, there are some pins that link to fraudulent websites. The only way to know is by checking every pin before you share it on your board. This in itself can be tedious!
I use Tailwind’s bulk scheduling to save a group of pins to draft throughout the week. When I am ready to schedule the pins to be posted on my account, Tailwind automatically checks all pins to make sure that they meet Pinterest’s requirement.
Tailwind flags all pins that have no description, have no link, or that link to suspicious websites. I can choose to fix the pins or just delete them all. Just like that!
8. SHUFFLE AND/OR LOCK PINS
So now I have a bulk load of pins that I have just scheduled. I search for similar pins at the same time so when they are scheduled, all these similar pins are clumped together. With the push of a button, Tailwind randomly shuffles my pins to mix my content.
Taking it a step further, I can lock certain pins that I do not want shuffled into time blocks. I usually use this feature for pins from my blog. I like to keep a daily pinning ratio of 30/70 blog to other people’s pin.
By locking my blog pins, I’ll be certain that pins from my blog are constantly shared 30% of the time every day.
9. ROBUST ANALYTICS
With a Pinterest business account, you get access to your analytics information. Although helpful, it has limited information. However, Tailwind provides very detailed analytics on your Pinterest account.
You get to see your viral pins so that you can repin those pins more often. In addition, you will know your top performing boards (so you can create a pining strategy to pin there more often). You also get weekly updates on your growth metrics. Yay, to pinning smarter!
10. TAILWIND TRIBES
One very unique feature of Tailwind that I have not found on any other scheduling platform is the ability to join and create Tailwind Tribes.
The purpose of Tribes is to make it easy to collaborate and share content to grow your reach. Tribe is free for anyone to join even if you do not have a Tailwind subscription!
The only way to see Tribes in your dashboard is to be invited to join one. The reason is because Tailwind Tribes is still in its early stages of development.
If you are interested, I have one for Female Fashion Bloggers that you can join. Once you join a Tribe, you can create your own Tribe for other collaborations.
Here’s a walk-through on how to get started using Tailwind Tribes:
- Accept the invitation from Tailwind to join a tribe OR click here to join this one I created for Female Fashion Bloggers
- Add a few of your pins that you want repinned to the tribe (see instructions below)
- Repin a few member pins to help each other grow, increase exposure, and even rank higher
TO ADD A PIN TO A TRIBE FROM YOUR BLOG OR PINTEREST:
1. Install the Tailwind Chrome extension. The Tailwind button will now show up on pinnable images.
2. Go to your blog, Pinterest, or website you want to pin from. Hover over the image you want to pin or add to tribe.
On your blog/website: The Tailwind button will appear on the bottom left corner of the image. Like this:
3. Click on “Schedule“. Then select “Add to Tribes” to add image to a tribe. Now members of the tribe will see your pins in the Tribe dashboard.
HOW TO REPIN TRIBE MATES CONTENT
1. Head over to Tailwind Tribe dashboard
2. Once you find a pin you want to share, type in the board name you want to repin it to. Then click “Add to Queue.”
11. APPROVED PINTEREST PARTNER
Tailwind is one of the few partners of the Pinterest Marketing Developer Partner program. The program grants partners access to Content Publishing API.
12: FREE TRIAL
Who doesn’t like a free trial without credit card commitment? Tailwind allows you to try out their service absolutely free without any credit credit requirement. You get 100 free pins to try Tailwind and you get access to all the features of the Plus account which includes the amazing features described above.
The free trial was actually how I got hooked on Tailwind. Your life i.e. your blog will never be the same again!
Now that you know why Tailwind is the best scheduling service to grow your Pinterest account, get discovered, and drive traffic to your blog, let’s break down what you will get with Tailwind’s Plus Plan for Bloggers/Small Business ($9.99/month):
- Unlimited Pin Scheduling
- On the annual plan ($9.99/month) or 400 pins/month with pay as you go ($15/month)
- Smart Pin Scheduling + Customized schedule option
- Add up to 2 Collaborators
- To get access to your dashboard and manage your account (e.g. VAs or interns)
- Bulk Upload
- Profile Performance Metrics
- Virality Score, Engagement Score & Engagement Rate
- 7-Day History Archive
- Domain Monitor
- Chrome Extension
- Pin Creation & Integration
- With Canva inside Tailwind, schedule pins from Instagram & Pinterest mobile app
- Smart Pin Scheduling + Customized schedule option
- Access to free video Pinterest courses
P.S: Tailwind has an amazing customer service. Your questions actually get answered… within hours! Let’s make that #13. Convinced? Get your free Tailwind trial AND $15 off using the link below.
Interested in more blogging-related tips? Check out these popular posts:
- What is Tailwind Tribes? And How to Find a Tailwind Tribe
- 33 Ways to Drive Massive Referral Traffic to Your Blog
- How to Use Tailwind SmartLoop to Drive Website Traffic
PIN FOR LATER