2024 15 Best Mascaras at Ulta We Can’t Get Enough Of!

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Mascara is a holy grail makeup product for many and a must-have for makeup lovers. And for a good reason! A simple layer of mascara can instantly transfer your eyes.


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Cut to the chase and try these 15 best mascaras at Ulta right now!

The verdict is in! These are the best mascaras at Ulta perfect for lengthening, volumizing, or curling your lashes for an all-day wear.

Layer that with a perfectly angled eyeliner, and the transformation is amplified 10x. I’ve narrowed the plethora of mascaras to the top 10 best at Ulta Beauty.

In your decision about the best mascara to use, a few factors worth considering include the mascara’s color, the thickness and fullness of your lashes, eye shape, your desired result, and the applicator and formula of the mascara.

best mascara at ulta beauty

These important factors make deciding on a mascara challenging and overwhelming for me. Thankfully, mascaras do not need to be expensive to bring out the beauty you desire.

These are the top 15 mascaras to get from Ulta right now:


These best mascaras at Ulta can elevate your look for a night out and single-handedly hold it up on a no-makeup day. I’m talking volumizing, lengthening, separating, and lifting with just the stroke of a wand applicator.

So, if you are confused about the mascara to make those eyelashes lush, pop, and last longer while looking good, you can check out my top 10 best mascaras on Ulta to rock.

Top 15 Best Mascaras at Ulta

Need help lengthening, thickening, darkening, intensifying your natural eyelashes, drawing more attention to your eyes? Or do you want to try the select brands celebrity makeup artists use?

Look no further! Ulta has an abundance of mascaras worth adding to your beauty arsenal.

1. Benefit Cosmetics They’re Real! Lengthening Mascara

Best mascara for lengthening lashes

One of the best-selling Benefit Cosmetics mascara is the They’re Real! Lengthening Mascara. This Ulta mascara has a huge cult following and is known for its high-impact lengthening strength.

A few layers are all you need to add volume and length to your lashes.

This Benefit Cosmetic Mascara formula helps achieve amazing eye-catching lashes from root to tip with its mascara coat and brush design that captures the smallest fibers of lashes for a refined look.

The rich, long-wear pigment keeps your lashes looking long all day.

Benefit They’re Real! is a dramatic mascara that does it all – darkening, thickening, and lengthening lashes in all directions. Also available at Sephora and Amazon.

2. Too Faced Better Than Sex Mascara

Best smudge-proof and separating mascara

Every makeup fanatic has used or has heard of the award-winning Better Than Sex Too Faced Mascara (2019 Allure’s Best Liquid Mascara – source).

The formula ranks this product as one of the best mascaras at Ulta and other reputable retailers.

The carbon black formula is formulated with film-forming polymers, separates, coats, and curls each lash to perfect.

This mascara is so good that it’s described as “Better Than Sex!” And if that doesn’t speak volumes (no pun intended), check out the 20,000+ customer reviews of this vegan-friendly, cruelty-free product.

And let’s not forget this waterproof mascara leaves a smudge-free coating in its wake that lasts all day. Humid climate, who? Also available at Sephora and Amazon.

3. Tarte Light, Camera, Lashes 4 in 1 Mascara

Best for nourishing lashes

Tarte’s Light, Camera, Lashes 4 in 1 mascara lengthens curls, volumizes, and conditions for bombshell lashes that stay put.

Regarded as the best vegan mascara at Ulta, Tarte cosmetics is a cult classic that has the key ingredients rice bran, olive esters & provitamin B5 that help soften, protect & nourish lashes, acting like a push-up bra for your lashes to create a naturally defined & voluminous look.

This 4 in 1 mascara does the function of four products – lengthens, curls, volumizes & conditions. Described as “a push-up bra for your lashes,” the Light, Camera, Lashes mascara will give you naturally dramatic lashes.

With over 5,000 4.5-star reviews, this mascara is one of the best-selling mascaras at Ulta. Also available at Sephora and Amazon.

4. Maybelline Lash Sensational Mascara

Best for fanned-out lashes

Voted top of its class for achieving the ultimate fanned-out lashes look by Ulta customers and makeup lovers, the Maybelline New York Lash Sensational Mascara has earned its spot as one of the bestselling mascaras at Ulta.

The mascara application is a breeze with this mascara’s patented 10-layer fanning brush. Create an airbrushed featherweight appearance or build on thin layers of coat on your lashes, root to tip, for a fully-fanned-out look.

Lash Sensational brush applicator features rubberized bristles around a curving base that easily maneuvers and coats each lash. Also available at Walmart and Amazon.

5. Urban Decay Perversion Mascara

Best for more tinted and dramatic lashes

With a tagline, “Bigger, Blacker, Badder,” the Urban Decay Perversion mascara is a beauty with an edge.

This mascara is undoubtedly my favorite premium mascara. This bad boy made my short natural lashes look twice as full and much longer.

The Urban Decay Perversion mascara will do the trick, giving your lashes a darker, more glamorous tint while nourishing and moisturizing them.

Known for its creamy formula that delivers the deepest and darkest pigment, this best-selling Ulta mascara will give you a dramatic look of false lashes and a wide-awake look.

This mascara’s smudge-free,clump-free formula does it all by lengthening, volumizing, plumping, and painting lashes the blackest of blacks. Also available at Sephora and Amazon.

6. Benefit Cosmetics BADgal Bang! Volumizing Mascara

Best thickening and volumizing mascara

Of all the volumizing mascaras out there, the Benefit Cosmetics BADgal Bang Volumizing Mascara arguably delivers the best volume, thickness, length, curl, and separation of your lashes.

The mascara gives the perfect length and volume, making it look like you’re wearing falsies.

The lightweight, water-resistant formula and custom big “Slimpact” mascara wand is designed for a 360-degree reach to every lash. This mascara is also on the free Ulta monthly birthday gift lineup.

BADgal Bang! Volumizing Mascara promises to give your face an instant lift and a more awake look without weighing down your lashes. Also available at Sephora and Amazon.

7. Tarte Maneater Voluptuous Mascara

Best clump-free mascara

Next up on this list of the best Ulta mascaras is the Tarte Maneater Mascara. This magnetic lightweight formula mascara will lift even the tiniest hard-to-reach base of lashes and fan them out, but it also lengthens and adds volume to make your lashes look amazing.

Coat after coat, this triple-black formula is every edge of your lashes thanks to its 500 flexible bristles.

Tarte Maneater is fortified with jojoba and carnauba wax to strengthen and protect your lashes and even help prevent flaking.

Over 1,600 customers have complained about how amazing the Tarte Maneater Voluptuous Mascara is. It is also available at Tarte Cosmetics and Amazon.

8. L’Oreal Voluminous Lash Paradise Mascara

Best mascara for false lashes

Keeping up with the list of amazing mascaras at Ulta is the Voluminous Lash Paradise Mascara by L’Oréal Paris.

This under $15 drugstore and beauty store find thickens your lashes without the clumps that happen while applying several layers of pigment on your lashes.

The L’Oreal Paradise Mascara lengthens and separates your lashes to open up your eyes for an effect that rivals that of high-end mascaras. This pigment is a hidden drugstore gem that has amassed a cult following.

Thanks to its over 200 wavy bristles, this mascara holds enough formula to take your lashes from meh to wow in seconds.

Lash Paradise was even on Harper’s Bazaar’s list of the best mascaras ever. Also available at Walmart and Amazon.

9. It Cosmetics Superhero Elastic Stretch Volumizing Mascara

Best lash-strengthening mascara

Without talking about It Cosmetics Superhero Elastic Stretch Volumizing Mascara, this list would be incomplete.

If you’re searching for a mascara that delivers lengthening lash extension effects with just one coat, you’ve found the one.

This mascara is formulated with rich pigment that adds volume to your lashes. The wand separates and lengthens, creating a feathery effect that doesn’t look over the top.

The rich biotin formula coats lashes in polymer for a strengthened, more elastic length that is non-flaky or clumpy.

The mascara is free of sulfates, parabens, and phthalates and delivers stunning lashes with a single swipe. Also available at Sephora and Amazon.

10. Benefit Cosmetics Roller Lash & Lifting Mascara

Best curling mascara

A product living up to its name, Roller Lash & Lifting Mascara will add serious lift and curl to your eyelashes.

With its patent-pending Hook ‘n’ Roll brush, this mascara is the ultimate must-have for perfectly curled lashes.

The mascara contains provitamin B5 and serine to condition your lashes and prevent breakage while maintaining its hold for up to 12 hours.

It delivers genuinely lush lashes and an even balance between lengthening and volumizing, super dramatic roller lash curling that puts other mascaras to shame. Also available at Sephora and Amazon.

11. Maybelline Lash Sensational Sky High Mascara

Best lengthening and volumizing mascara

Next is one of the best lengthening and volumizing lash effect mascaras in Ulta Beauty, the Maybelline Lash Sensational Sky High Mascara.

This baby gives you that dramatic volume from lash roots to tips and extends like no other. No wonder it was trending in almost every makeup girly you can find on TikTok!

It has an exclusive flexible brush that bends to reach all lashes. Note that in the list of ingredients, this baby is infused with bamboo extracts that deliver your desired long, full lashes.

Also available on Walmart and Amazon.

12. Tartelette Tubing Mascara

Best lash-extension-in-a-tube mascara

Who would say no to a smudge-proof, long-wear tubing mascara? The Tartelette Tubing Mascara is a must-have in your makeup routine if you plan on trying out a tubing mascara.

Read the difference between a regular mascara and a tubing mascara here.

This is the perfect mascara if you want that eyelash extension effect without spending extra dollars. It gives lashes volume and length and keeps curls for 24-hour wear time!

Shea butter, castor oil, and carnauba wax are included in the ingredient list. Most importantly, this bad boy is cruelty-free. Also available on Tarte and Amazon.

13. L’Oreal Telescopic Original Washable Mascara

Best ultimate defining mascara

Want that defined lashes in just a couple of coats of mascara? Say less with the L’Oreal Telescopic Original Washable Mascara.

If you’re into bold lashes, do yourself a favor and try this mascara. It gives you up to 60% longer lashes!

It is ophthalmologist-tested and allergy-tested, so it is suitable for sensitive eyes and those who wear contact lenses. Also available on Walmart and Amazon.

14. Lancome Lash Idôle Lash-Lifting & Volumizing Mascara

Best lash-lifting mascara

Kiss your stubborn straight lashes goodbye with the Lancome Lash Idôle Lash-Lifting & Volumizing Mascara.

Its curved mascara brush does wonders. Its inside curved brush is for building intense volume for every lash, and the outside curve is for lengthening and fanning the lashes.

Its instant lash lift lasts up to 24 hours! That’s a must-have in the beauty industry, all right. Also available on Sephora and Amazon.

15. Clinique High Impact Mascara

Best dramatic look mascara

There’s a wide variety of mascara in the beauty industry, but there’s nothing quite like Clinique High Impact Mascara for dramatic looks.

It has a buildable formula that easily helps you achieve glamorous lashes comparable to real eyelash extensions. You could say it is an affordable option for extensions.

It adds volume and definition and comes in brown and black color. Also available on Sephora and Amazon.

Bonus*. Poppy Austin Vegan Mascara

Best vegan mascara on Amazon

You’ll love this vegan option for the babes looking for organic mascara on Amazon. The Poppy Austin Vegan Mascara is made for length and volume without harsh ingredients!

With over 8,600 reviews on Amazon.com, this mascara is a tried and true winner for a natural mascara that works! It is smudge-proof, waterproof, and hypoallergenic, too.

This is a perfect addition to your collection for everyday use. Poppy Austin Vegan Mascara is cruelty-free, paraben-free, and humbly made in England.

Frequently Asked Questions about the Best Mascaras at Ulta

Which is the best mascara on the market?

The five best mascaras on the market are Benefit Cosmetics They’re Real! Lengthening Mascara, Too Faced Better Than Sex Mascara, Urban Decay Perversion Mascara, Lancome Monsieur Big Mascara, and Benefit Cosmetics BADgal BANG! Volumizing Mascara (last year’s free Ulta Birthday gift).

Can I buy Thrive mascara at Ulta?

Yes, you can buy Thrive Causemetics Liquid Lash Extensions Mascara at Ulta for a limited time while supplies last. However, this all-in-one mascara is unavailable at Ulta at the moment, but you can purchase it on Amazon.

What are the top 5 best luxury mascaras? 

The top 5 best premium mascaras are Too Faced Better Than Sex Mascara, Fenty Beauty Full Frontal Volume, Lift & Curl Mascara, Glossier Lash Slick Mascara, Dior Diorshow Mascara, Marc Jacob Velvet Noir Major Volume Mascara.

What mascara does Kim Kardashian wear?

According to Pop Sugar and Business Insider, popular Hollywood celebrity, brand, and social media influencer Kim Kardashian West’s favorite mascara are the L’oreal Paris Voluminous Mascara in Carbon Black and Benefit Cosmetics They’re Real! Lengthening Mascara, according to The Zoe Report (source).

What mascara gives you the longest lashes?

Benefit Cosmetics They’re Real! Lengthening Mascara available at Ulta gives you long lashes. Christian Dior Diorshow Lash-Extension Effect Volume Mascara, Kevyn Aucoin The Volume Mascara, L’Oreal Paris X Fiber Mascara, and Maybelline Define-A-Lash Lengthening Washable Mascara are phenomenal mascaras for fuller, longer lashes.

What mascara does Kylie Jenner use? 

Regarding mascara for TV personality and Beauty brand CEO Kylie Jenner, the Dior Diorshow Black Out Mascara is the one she keeps in heavy rotation, according to US Magazine, Byrdie, and Harpers Bazaar.

What mascara does Kourtney Kardashian use?

Kourtney Kardashian, the most senior of the Kardashian and Jenner sisters, uses  Lancôme Grandiôse Extreme Wide-Angle Extreme Volume Mascara and the Lancôme Hypnôse Buildable Volume Mascara for her lashes as her favorite mascaras as established by Vogue and Her.


Here you have it! A roundup of the best 2023 mascaras you can get at Ulta. These mascaras are perfect for lengthening, volumizing, or curling your lashes for all-day wear. You no longer have to search tirelessly to find the mascara you need at Ulta.

Scrolled to the bottom? Here’s a quick rundown of the best mascaras for Ulta, with a highlight of what each mascara is best used for:

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The verdict is in! These are the best mascaras at Ulta perfect for lengthening, volumizing, or curling your lashes for an all-day wear.
The verdict is in! These are the best mascaras at Ulta perfect for lengthening, volumizing, or curling your lashes for an all-day wear.

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