13 Sneaky Ways Influencers Get You to Buy Useless Beauty Products
This post may contain affiliate links which means I will get a commission if you make a purchase at no additional cost to you. As an Amazon Associate I earn from qualifying purchases. Please read my disclosure for details.
Influencers make a living by convincing you to buy products, but not everything they promote is actually worth your money. Many of their recommendations are driven by sponsorships, trends, or sales tactics rather than real results. Here are 13 sneaky ways influencers get you to buy useless beauty products:
Fake First Impressions
WOULD YOU LIKE TO SAVE THIS?
We'll email this post to you, so you can come back to it later!
Many influencers rave about a product after trying it for the first time, without actually testing its long-term effectiveness. A product might feel great initially, but that doesnāt mean it performs well over time.
Overuse of the Word āObsessedā
āIām obsessed!ā is a favorite influencer phrase, making every product seem like a must-have. In reality, they often move on to the next trending product within weeks, proving their obsession was just for show.
Love Amazon? Check out my Amazon Storefront
Perfect Lighting and Filters
Many influencers use professional lighting, filters, and smoothing effects to make products seem more effective than they really are. What looks like flawless skin or a stunning makeup finish might just be clever editing.
Hyped-Up Packaging instead of Performance
Brands send influencers aesthetically pleasing products that look luxurious but dont necessarily work better than cheaper alternatives. Just because something comes in fancy packaging doesnāt mean itās worth the price.
Related: 15 Shoes That Are Aging Your Look Instantly
Unrealistic Before-and-After Comparisons
Some influencers manipulate ābeforeā shots by using bad lighting, dull skin, or no skincare, then enhance the āafterā with makeup, lighting, and filters. This tricks viewers into thinking the product made a bigger difference than it actually did.
Related: Avoid These 10 Fashion Mistakes If You Want To Look Younger
Limited-Time Discount Codes that Create Urgency
Phrases like āUse my code before itās gone!ā pressure followers into impulse buying. These discounts are often permanent or artificially inflated to make the deal seem better than it is.
Related: Stop Buying These 12 Things And Save A Fortune
āIt Works for All Skin Types!ā Claims
No skincare or makeup product works for everyone, but influencers avoid mentioning potential downsides to keep sponsorships. What looks amazing on their skin might clog pores, cause irritation, or not work at all for others.
Discover stunning winter outfit ideas on my LTK Shop here.
Unboxing Videos that Hype Up PR Packages
Watching an influencer excitedly unbox a PR package makes products seem luxurious and exclusive. In reality, they didnāt pay for those items and may not even use them beyond the video.
Related: Traveling Soon? These 13 Style Mistakes Will Expose You As A Tourist
Calling Everything a āDupeā
Influencers love labeling cheaper products as ādupesā for luxury brands, even when the formulas arenāt comparable. Just because something looks similar doesnāt mean it performs the same way.
Related: 14 Self-Care Power Moves For A Lit-From-Within Glow
Overcomplicated Routines to Sell More Products
Influencers push 10-step skincare routines and excessive makeup steps to convince you that you need more products. In most cases, a simple routine with a few key products is just as effective.
Not sure what to wear this season? Discover affordable outfit ideas on my Amazon Storefront!
Affiliate Links Disguised as āFavoritesā
Many influencers link to products using affiliate codes that earn them a commission, but they rarely disclose how much money they make from these sales. Their recommendations might be more about profit than genuine love for the product.
Related: 15 Game-Changing Ways To Style An Oversized T-Shirt
Pretending a Product Is āAlways Sold Outā
Influencers claim a product is so good itās constantly out of stock, making you desperate to grab it before itās gone. Sometimes, the brand purposely limits stock to create artificial demand.
Related: 15 Shocking Truths That Expose The Biggest Lies About Aging
Jumping on Every Trend to Stay Relevant
Many influencers constantly push new āmust-haveā products, even if they hyped up a totally different one last month. This cycle keeps followers buying unnecessary products that quickly go out of style.
Related: 13+ Beauty and Fashion Secrets Boomers Learned from Their Parents
Influencers know how to create hype, but not everything they promote is worth your money. The best way to avoid falling for these tricks is to research products independently, wait before purchasing, and remember that real results take time, not just a viral endorsement.
Disclaimer: This list is solely the authorās opinion based on research and publicly available information.
13 Ways Your Beauty Routine Is Making You Look Older
A well-intended beauty routine can sometimes backfire, making you appear older rather than enhancing your natural glow. Here are 13 common mistakes that could be sabotaging your youthful appearanceāand what to do instead.
Read it here: 13 Ways Your Beauty Routine Is Making You Look Older
15 Beauty Routines to Simplify Life Without Losing Elegance
Doing our makeup routines is our girl therapy, but some days, we donāt have the luxury to take our time. But fret not! That doesnāt mean we have to give up looking our best. Here are 15 simple and quick beauty routines to look flawless with ease.
Read it here: 15 Beauty Routines to Simplify Life Without Losing Elegance
15 Beauty Rituals That Unlock Timeless Glow
A radiant, timeless glow isnāt just about good geneticsāitās about consistent beauty rituals that nourish your skin, enhance your features, and promote overall well-being. Here are 15 beauty rituals that can transform your routine and help you look and feel your best at any age.
Read it here: 15 Beauty Rituals That Unlock Timeless Glow