27+ Best Stores Like Reformation in 2023 [Master List Of Reformation Alternatives]

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If you are anything like me, then shopping is your favorite pastime. I’m not ashamed to admit that I love shopping for clothes! I have always loved the idea of shopping in stores like Reformation.


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They are trendy, cozy, and romantic and some are even cheaper! And just think about all the money you can save by shopping at one of these Reformation alternatives.

You’ll find this epic guide of 27+ romantic online stores similar to Reformation you should keep on your radar helpful.


Shopping can be an amazing experience for us. Though, it can have harmful impacts on the environment. That is why if sustainability is important to you, you are more mindful when shopping.

Whilst Reformation has some awesome pieces, shopping at one store can feel a bit limiting.

I totally understand the urge to check out other stores to see what they have to offer! Well, to help you remain sustainable when shopping, we’ve compiled a list of stores like Reformation.

Stores Like Reformation

Fashion Brands And Stores Like Reformation

The stores that I have listed are similar in style, price, and share the same sustainability features like Reformation.

There are so many unique and wonderful pieces on Reformation. But it is always nice to have backup options for eco-friendly fashion stores if you can’t quite find what you are looking for at Reformation.

So let’s look at this master list of stores like Reformation!

  1. For Love & Lemons
  2. Faithfull The Brand
  3. STAUD
  4. Sézane
  5. Ganni
  6. With Jéan
  7. Bogdar
  8. & Other Stories
  9. Amour Vert
  10. Spell
  11. Madewell
  12. Christy Dawn
  13. Posse
  14. Stone Cold Fox
  15. Rouje
  16. Ciao Lucia
  17. Paloma Wool
  18. SIR The Label
  19. AGOLDE
  20. Free People
  21. Sisterhood
  22. Réalisation Par
  23. Everlane
  24. LPA @ Revolve
  25. La Ligne
  26. The Kooples
  27. Urban Outfitters
  28. H&M Conscious
  29. ASOS recycled
  30. Amazon Aware

1. For Love & Lemons

For Love & Lemons is an LA-based brand that actually started as a lemonade stand in Wyoming in1996. The founders of the brand found each other at that time which eventually led to the building of this brand many years later. 

For Love & Lemons has that same sweet charm that Reformation is known for. Whilst the brands have different specialties – Reformation’s is denim and For Love & Lemons is lingerie – they do share the same values.

Reformation is known for trying to bring sustainable fashion to everyone. For Love & Lemons offers a completely sustainable range of products made from recycled materials.

So if you love Reformation for their sustainability, shop the Sustainability is Beautiful collection by For Love & Lemons.

For Love & Lemons focuses on those feminine silhouettes that Reformation is also known for. So on For Love & Lemons, you can shop feminine lingerie, floral dresses, and many more clothing items. For Love & Lemons clothes run in sizes XXS to 2X. 

So if dainty, feminine silhouettes with the option for sustainable shopping is what you love about Reformation, For Love & Lemon’s is for you. 

Faithfull The Brand

Faithfull The Brand was started by a husband and wife duo. The brand is based in Bali and hopes to support the community and economy in Bali.

Whether you are purchasing this ethical fashion brand directly from Faithfull The Brand standalone website or Nordstrom, Faithful The Brand is a great alternative to Reformation.

Since sustainability is at the heart of Reformation, it is important that stores similar to Reformation offer sustainable yet trendy pieces.

Faithfull The Brand’s production processes are considered to be ethical. They also try to utilize local resources available to them. 

Faithfull The Brand is a trendy clothing brand and similarly to Reformation, the brand focuses on easy-wearing clothing items. The items are meant to be versatile so you can wear them in the day at a beach and then at night at a bar. 

In terms of similar clothing items, you’ll see the loved flowy feminine dress, focusing on feminine silhouettes that fans of Reformation adore. If you are looking for a handful of contemporary styles, Faithfull The Brand can help with that.


There is nothing closer to home (Reformation) than STAUD. STAUD was created by the previous fashion designer of Reformation, Sarah Staudinger.

The aesthetics of each store are so similar that Staudinger has accused Reformation of stealing her trouser design.

In terms of sustainability, it’s not the sole mission of the brand STAUD. However, they make some sustainable clothes. The infamous STAUD green Meghan Markle dress is an example of this.

Although STAUD is a high-quality slow fashion clothing brand, the average fashion consumer can purchase without being completely unattainable in prices.

In terms of pricing compared to Reformation, STAUD is slightly more expensive. 

The silhouettes of the clothing may be a bit different from Reformation, but they still carry chic dresses and blouses like Reformation.

They also have breathtaking bags! If you are looking for clothes that are trendy and modern, STAUD might just be for you.


Sézane is a brand that found its roots in France. The creator of Sezane started her journey making adjustments to vintage clothes.

Sezane is similar to Reformation in the way the brand values sustainability. Sézane has a program with goals and actions in place to keep the brand sustainable.

In terms of the sustainability of Sezane, they have achieved having ¾ of the materials they use, being eco-friendly.

So if the sole reason you shop at Reformation is due to how sustainable they are, Sezane would be a good fit for you. 

In terms of similar clothing, which of course is extremely important to fashion lovers, both brands put emphasis on feminine cuts.

Sezane’s clothing lines have a bohemian vibe to them. And this brand would be the perfect place to find vintage-inspired pieces.

On the Sezane website, you’ll see prints, ruffles, and soft knits. The designs are definitely different from those on Reformation but fan-favorite features from Reformation designs have similarities with Sezane. 

If you enjoy unique designs and care about sustainable fashion, we highly recommend you shop at Sezane!


Ganni was founded in 2000 and is considered to be a Danish brand that is based in Denmark.

Transparency is key with Ganni and whilst the brand does not claim to be sustainable, Ganni does identify with being a responsible fashion brand.

It is a great store if you like Reformation because of its dedication to being responsible and striving towards sustainability.

Ganni is open about the problems the fashion industry has in terms of its environmental impact and they are committed to minimizing their impact.

The brand releases responsibility reports, keeping those who shop with them in the loop. 

Now, let’s talk fashion! Ganni has everything you would ever need in terms of clothes. Whilst the brand doesn’t commit to following trends, it is about making you feel confident in your own skin, and the clothing reflects this.

The clothes from Ganni stand out and would make great staple pieces in your wardrobe. I also love that Ganni gives a contemporary twist to everyday styles.

With Jéan

With Jéan is an Australian brand that – if you couldn’t tell by the name – is denim obsessed. The brand was founded with the idea that all clothing should be able to be worn with jeans or denim.

The brand focuses on producing ethical pieces that match perfectly with their ‘With Jéan’.

At With Jéan, sustainability is one of their main focuses and they continue to work towards being more environmentally sustainable. The brand does not mass produce in questionable factories.

The factories they manufacture their clothes are safe and comfortable. What’s great is their products are packed in biodegradable plastic

Their pieces are timeless! They have ruched dresses, halter neck crop tops that are staples for those who love Reformation. They also have a funky range of swimwear for you to relax by the pool in!

This is a great brand for those of us obsessed with wearing denim!


Bogdar is a brand that was founded in 2015 by husband-and-wife team Pavel and Teodora Lozanov in Bulgaria.

It’s a great brand for those who love Reformation as it holds the importance of sustainability close to its heart.

The reason we have included Bogdar on this list is due to the fact that the brand understands the importance of sustainable fashion. The fabrics this brand uses are mostly sustainable. 

Bogdar’s clothes have a retro-contemporary feel to them with a modern twist. They combine the best of their exquisite skill and materials with the style and freedom of the present and future.

They have improved older silhouettes. Their dresses are similar to those on Reformation as they are both stylish and trendy clothes. 

What’s more, every piece this talented couple creates is a gift created with purpose and love.

Accordingly, Bogdar girl has a modern, goddess-like quality about her that will make you feel confident and beautiful when wearing any of their pieces.

If you want that dreamy, feminine silhouette that Reformation is known for, then & Other Stories is the store for you. 

& Other Stories carries all sorts of trendy clothing items, so you are guaranteed to be stylish when shopping with this brand. They carry a lovely collection of feminine dresses that are similar to those that Reformation carries.


& Other Stories also carry retro or vintage-inspired collections. The brand has a similar feel to Reformation with these retro pieces.

A great thing about & Other Stories is the price point. Their clothing is cheaper than Reformation, so it is more accessible to the average consumer.

& Other Stories does not boast to be a sustainable brand. However, they do have goals for becoming more sustainable. They hope that by 2030 all of their materials will be recycled or from a sustainable source.

They have started using 100% sustainable cotton and making their first-ever vegan shoes.

Armour Vert

Amour Vert is a sustainable fashion brand that was founded in 2012. The company is based in California and focuses on creating women’s clothing that is environmentally friendly and zero-waste.

Amour Vert is committed to sustainability throughout all aspects of their business, from the fibers and production processes used, to how workers are treated, to how the garments are marketed and sold.

Amour Vert is an American brand that is committed to sustainability just like Reformation. All of their clothes are made in the USA.

You can find basics such as loungewear and denim at Amour Vert, but they also have a range of eco-friendly fabrics like TENCEL modal and Lyocell. The brand also offers complementary services such as tailoring and alterations.


Spell is a modern-bohemian fashion brand that was founded in 2002. The company’s aesthetic can be described as feminine, effortless, and timeless.

Spell’s goal is to make women feel beautiful and confident in their own skin. They are perfect for women who want to look stylish and feel comfortable at the same time.

Similar to Reformation, the pieces from this brand are inspired by vintage styles and have a free-spirited feel.

All of their garments are designed and sampled in the Arts & Industry Estate of Byron Bay, Australia, before being produced ethically in factories around the world.


Madewell is an all-American brand that has grown into a global retail powerhouse. As the name implies goods are simply made well – with an emphasis on quality and style.

The company offers women’s clothing, accessories, shoes, jewelry, handbags, and beauty products. In addition, they sell men’s clothing and accessories.

Moreover, Madewell has taken a unique approach to selling clothes by including a Preloved section, Madewell Forever, on their website. This section is filled with previously loved denim items in partnership with ThredUp.

In addition, by selling second-hand denim, Madewell is hoping to reduce their greenhouse gas emissions.

One way to save money at Madewell is to join their rewards program, Madewell Insider. As a member, you’ll get access to special sales and discounts during your birthday month.

Christy Dawn

Christy Dawn is a brand that brings quality and style to earth-friendly fashion. Their line features elegant prairie dresses or printed balloon sleeve tops.

Christy Dawn is a brand that has sustainability and people-first philosophy as its pillars. The brand creates with the greater whole in mind, ensuring that every decision made considers the impact on all aspects of the ecosystem.

From design to fabrication to shipping, Christy Dawn is committed to creating a positive future for fashion.

What’s more, Christy Dawn is devoted to sustainable fashion practices, ensuring that no excess fabric goes to waste. Christy Dawn uses organic cotton and leftover deadstock fabric.

The pieces are comfortable and stylish, making it easy to dress in a way that’s good for the environment and your wardrobe. Because the brand often doesn’t restock items, their pieces are unique and limited.


Posse The Label is a womenswear brand that was founded in 2016. The brand is based in Australia and focuses on designing pieces with intention and integrity.

Posse is a vintage-inspired clothing line that is quickly gaining popularity. What makes Posse different from other vintage lines is that it is designed for the modern woman.

Posse strives to empower women and help them feel confident and beautiful. With its unique designs and high-quality fabrics, Posse is sure to become a favorite among fashion-savvy women everywhere.

Posse is a store that you should definitely check out if you’re looking for high-quality, stylish clothes from Reformation alternatives.

Every item Posse makes is perfect and effortlessly cool. Plus, the brand has a “less is more” policy, which I love. The goal is to create pieces that are designed to last through both quality and style. So, if you’re looking for something special, Posse is the place to go!

Stone Cold Fox

Stone Cold Fox is a womenswear brand that was founded by two childhood friends, Cydney Morris and Dallas Wand. Their pieces are ethically produced in Los Angeles, and like Reformation, they are a brand born and designed in LA.

Stone Cold Fox is a unique brand that offers high-quality bridal and formal wear that is thought out, unique, and special.

The brand never mass produces its clothing, meaning that it’s only available on the Stone Cold Fox website.

The company takes its inspiration from vintage pieces, transforming old into new again. All of their pieces are made with high-quality materials, ensuring that you’ll look your best on your big day.

The pieces are designed to transcend seasons and are made in a way that you can keep them comfortably for many years to come.

If you’re looking for something special and unique for your next formal event, Stone Cold Fox should be at the top of your list!


Rouje is a brand that was started by Jeanne Damas, a French beauty, influencer, and fashion icon. The brand is known for its romantic and feminine aesthetic, as well as its high-quality materials and construction.

If you’re looking for a romantic and feminine store like Reformation, Rouje is the perfect place to shop. Offering a breezy Parisian attitude with a nod to nostalgic roots, Rouje provides shoppers with the perfect mix of retro charm and feminine chic.

The women behind Rouje create pieces that are both stylish and timeless. You can buy their pieces now, but you’ll be able to treasure them forever.

If you’re looking for a Parisian-inspired brand with a touch of retro flair, Rouje is a perfect choice. The pieces are feminine and chic, and easy outfits can be created with their effortless jumpsuits.

Ciao Lucia

Ciao Lucia is a womenswear brand that was created and designed by Lucy Akin in June 2017. The brand is inspired by the French Riviera and the Amalfi Coast, and it focuses on creating high-quality pieces that are both stylish and timeless.

If you’re on the hunt for a brand that offers similar summery pieces as Reformation and is based in LA, Ciao Lucia is definitely worth checking out.

Their pieces are inspired by the French Riviera and the Amalfi Coast, so they’ll give your outfits a touch of sophistication and glamour. Plus, their styles are super easy to style – just pair them with some flats and a basket bag and you’re good to go!

At Ciao Lucia, you will find an assortment of sundresses that give us Reformation vibes.

From casual dresses with ruffles to body-hugging fits, we have something for every mood. If you’re looking for a relaxed afternoon, choose a breezy dress in a lightweight fabric.

In addition, Ciao Lucia is a sustainable fashion company that is dedicated to using only sustainable fibers. This not only reduces the company’s carbon footprint but also ensures that the fabrics used are of high quality and durable.

Paloma Wool

Paloma Wool is a Spanish brand that was founded in 2014 by Paloma Lanna. The Barcelona-based brand’s sell-out collections of soft linens, graphic weaves, and Mediterranean color palettes are presented through minimally styled, ethereal imagery that has become its signature.

At Paloma Wool, they focus on the art of getting dressed. They take great care in exploring the different ways to make someone look their best. Furthermore, with their clothes, you won’t run into anyone else wearing the same thing.

Like Reformation, Paloma Wool is also dedicated to bringing about sustainable and ethical practices in the fashion industry.

They work with a careful eye towards creating garments from start to finish while encouraging customers to shop responsibly.

Sir The Label

SIR The Label was founded in 2014 by best friends Nikki Campbell and Sophie Coote. Sir is an abbreviation for Separates Intimates & Ready to wear, which perfectly sums up the brand’s ethos and mission.

The brand is known for its contemporary separates, intimate apparel, and ready-to-wear items. This Australian brand creates minimalist and simplistic clothes.

Their essential pieces are perfect for feminine silhouettes and they use fibers from sustainable sources which prioritize ethical labor.

With its focus on sustainable fashion, they use fibers from sustainable sources and their items are produced in limited quantities to prevent waste.

The designer’s commitment to ethical and sustainable production sets SIR apart from other brands in the industry. Pieces are designed to be timeless and can be worn year after year, season after season.


Agolde is a brand that offers amazing denim for women. It was founded in 1993 by Adriano Goldschmied and Ron Herman.

At Agolde, they focus on design, sustainability, and comfort. Their silhouettes offer the authenticity and rarity found in discovering the perfect vintage pair.

At Agolde, you’ll find a variety of jeans styles to choose from- skinny jeans to flares. What’s more, the brand does not follow fashion trends blindly; it believes in sustainable organic cotton farming. As a result, most of their clothing items are environmentally friendly.

Free People

Free People was founded in 1984 by Richard Hayne. It is a specialty women’s clothing brand that is the destination for bohemian fashion.

Similar to Reformation, Free People is a retailer that offers high-quality clothing. However, where Reformation invokes attributes of femininity and creativity in its designs, Free People aims to create a lifestyle that’s inclusive and sincere.

The brand is known for its playful femininity, as well as party dresses, black dresses, wrap dresses, and maxis/minis, and more.

At Free People, you will find the latest trends as well as vintage collections that reflect the independent and free-spirited women of today. Their products are distributed globally, and they offer free standard shipping on orders over $100.


Sisterhood is a womenswear brand that was founded in 2015 by Eve Jones. The company works with a mix of recycled, organic, natural, low impactful, and some deadstock fabrics.

They are completely cruelty-free and don’t use any fabrics or materials derived from animals for any of their clothing.

Every style is designed to be effortlessly beautiful and make you feel confident and comfortable.

Sisterhood is a clothing label that uses sustainable fabrics for over 95% of pieces in its current ranges.

This brand is completely cruelty-free and doesn’t use any fabrics or materials derived from animals for any of its clothing, making it a great choice for environmentally and animal-conscious shoppers alike.

Furthermore, Sisterhood uses a high percentage of low impactful fabrics and fibers for its clothing ranges.

Their Guppy Friend Wash Bags helps to stop microfibres from your clothes going to the ocean when you wash them, making sure that your clothes are guilt-free!

Réalisation Par

Réalisation Par is a young, direct-to-consumer brand with luxurious and unique designs. It was founded in 2015 by Teale Talbot and Alexandra Spencer, two glamorous Aussies.

The brand offers an affordable luxury experience with mass appeal. This fashion brand sets itself apart from other stores by creating unique pieces, rather than collections.

The goal is for every Réalisation Par piece to be an individual addition to your personal style so you have the confidence to wear it.


Everlane is a contemporary American clothing brand that was founded by Michael Preysman in 2010. The company is based in San Francisco and specializes in creating minimalist styles with a touch of modern flair.

Everlane is particularly well-known for its focus on practicality, which is reflected in the design of all of its clothes.

Everlane is a brand that has been a pioneer in creating a new type of affordable luxury. The company doesn’t subscribe to any traditional collection release schedule, ensuring that it can drop new pieces when it believes in the product without being held to a calendar.

This allows Everlane to be transparent with its customers about where their clothes come from and how much they cost to produce.

As a result, Everlane creates simple, elegant, and high-quality clothing that you can cherish for years to come as one of the stores like Reformation.

Amazon Aware

It’s exciting to see big fashion retailers take a step towards being more environmentally friendly. Fresh off the press is Amazon Aware, a new Amazon brand that features carbon neutral products.

And better yet, these pieces are everyday essentials and staples that you’ll wear over and over again. They are even a part of the Climate Pledge Friendly program.

What’s interesting cool about this Reformation alternative is the Amazon Aware is surprisingly affordable. Although sustainable clothes are a huge focus here, you’ll find home, beauty, and other products from this line.

More Online Websites Similar To Reformation Styles

FAQ About Stores Like REformation

What does It Mean To Be A Sustainable Clothing Retailer?

If a clothing brand or retailer states they are sustainable it means that the clothes they produce are made in a way that minimizes the negative impact the fashion industry has on the environment.

This could be by reducing their carbon footprint, by sourcing materials locally. It might mean they use recycled materials or organic materials. 

It is worth noting that sustainability doesn’t always mean the brand is completely ethical. If you want to make sure a brand is ethical, it is always good to look at the conditions they manufacture their clothing items. 

Should I Buy From Sustainable Clothing Brands?

Of course, it is better if consumers buy from sustainable clothing brands, to help with the environment. However, if this is something that is not an attainable goal for you, it is completely fine for you to shop elsewhere

If you are able to then great! Purchasing clothes from sustainable brands have a huge impact.

Which Store Is The best Alternative To Reformation?

The best alternative to Reformation is completely dependent on what you are looking for. In terms of flowy feminine dresses, we personally love For Love & Lemons.

If you are focusing on the environmental impact that fashion brands have, you can’t go wrong with Sézane, Bogdar, or Ganni!

Is Reformation Overpriced?

The pricing of products is a tricky thing to determine. There are so many factors that make products more expensive, especially if they are trying to be sustainable. We don’t personally feel the brand is overpriced.

The pricing of Reformation’s products reflects the brand’s determination to be a sustainable brand.    

Is Reformation still sustainable?

Yes, Reformation is still sustainable and takes this a step further by being carbon neutral, using eco-friendly materials while minimizing textile waste. You can read their annual sustainability report for more.t report annually.

Is Reformation fast fashion?

Yes and no! Although the Reformation brand has shown that stylish clothes and sustainability can go together, the cost of their pieces is not pocket change like many fast fashion brands.

What is Reformation brand known for?

Reformation is known for its stance on sustainable fashion that is stylish and of great quality without costing an arm and a leg.

What are stores like Reformation but cheaper?

Sisterhood, Faithfull The Brand, With Jéan, & Other Stories, Urban Outfitters, H&M Conscious, and ASOS recycled. You’ll be able to get clothes like dresses that are sustainable like Reformation but cheaper.

Do Reformation clothes go on sale?

Yes, Reformation goes on sale but only twice a year. But when they do go on sale, expect to save up to 40% off for a limited time. And yes, you’ll have to act fast.


Scrolled to the bottom? You’ll like this roundup of the best stores like Reformation worth checking out for unique, romantic, and sustainable styles.

  1. For Love & Lemons
  2. Faithful The Brand
  3. STAUD
  4. Sézane
  5. Ganni
  6. With Jéan
  7. Bogdar
  8. & Other Stories
  9. Amour Vert
  10. Spell
  11. Madewell
  12. Christy Dawn
  13. Posse
  14. Stone Cold Fox
  15. Rouje
  16. Ciao Lucia
  17. Paloma Wool
  18. SIR The Label
  19. AGOLDE
  20. Free People
  21. Sisterhood
  22. Réalisation Par
  23. Everlane
  24. LPA @ Revolve
  25. La Ligne
  26. The Kooples
  27. Urban Outfitters
  28. H&M Conscious
  29. ASOS recycled
  30. Amazon Aware

I hope you enjoyed this master list of the top-rated stores like Reformation. Hopefully, this list has helped you find the perfect alternative brand to Reformation, matching all of your needs.

If you do decide to shop from one of these stores, be sure to look at the reviews so you don’t waste the money you’ve earned.

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