Tarte Custom Kit Sale 2024: $200 Worth of Makeup for $69

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The semi-annual Tarte Custom Kit Sale is back! Starting today, May 14, 2024, you, me, and everyone can get massive savings (65% off) on makeup and skincare bestsellers and holiday must-haves during this limited-time sale.


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If you’re looking for a killer deal on Tarte makeup, this is the sale you don’t want to miss! Tarte Cosmetics is having its biggest sale of the season – the Tarte Custom Kit Sale.

Tarte Custom Kit Sale


  1. Shop early! If you have any eyes on any of the products included in the sale, shop as soon as the sale starts. I missed out on some bestsellers because I waited too long.
  2. Recommend Products
  3. Become a Tartelette. It’s free, and you’ll receive free perks like yearly birthday gifts, private sales, and member points.

You can save up to 65% off full-size Tarte products, including some bestselling items. This is a great opportunity to stock up on your favorite Tarte products or try something new. Plus, shipping is free!

Don’t miss out on the 2024 Tarte Custom Kit Sale! If you’ve never tried Tarte, now is the PERFECT time to get your hands on Tarte Cosmetics.

Nothing beats 65% off Tarte’s most-wanted products. From the award-winning Maracuja juicy lip balm to the bestselling face tape™ foundation!

What is Tarte Custom Kit Sale

The sale just launched today, and I can bet that within the next few hours, some of the bestsellers will be gone!

P.S: Don’t forget to checkout. I made this mistake last year and missed the Tarte foundation brush (#itssogood). Life happens!🤷🏾‍♀️

What Is Tarte Custom Kit Sale?

Tarte Custom Kit Sale is Tarte Cosmetics’ biggest annual sale, where Tarte products are marked down up to 65% off with shoppers allowed to pick 7 full-size items in their custom kit.

The custom kit includes Tarte best sellers and award winners across seven categories, allowing Tarteist (Tarte lovers) and newbies to stock up or try Tarte at an unbeatable price.

This year, the Custom Kit includes a selection of the best items from the following categories:

  1. Lip
  2. Cheek
  3. Eye
  4. Foundation or Concealer
  5. Prep, set & tools product
  6. Lashes
  7. Makeup bag

How Much Can I Save During The Custom Kit Sale?

During the annual Tarte Custom Kit event, you can save as much as 65% off Tarte’s bestsellers. For context, we pay just $69 for $200+ worth of full-size products.

Last year, beauty lovers paid $67 for $200+ goodies. In 2022, it was $65 for $200+ worth of beauty products. Blame it on inflation!

2023 Tarte Custom Kit Sale - $200+ worth of beauty products for $67

If you plan right, you can get enough products to last until the 2024 Tarte Custom Kit Sale since you can get up to 3 kits per order.

The frenzy around this unique shopping event was rightfully justified, given the massive savings and the extremely short promotion period.

When Is The 2024 Tarte Custom Kit Sale?

The 2024 Tarte Custom Kit Sale starts on May 14th, 2024. The last Tarte Custom Kit Sale was on September 19th, 2023.

What Time Does Tarte Custom Kit Start?

The sale starts on May 14th, 2024, at 7:00 AM EST and ends on May 17th, 2024, at 11:59 PM EST.

How Often Does Tarte Do Custom Kits?

Tarte offers custom kits twice a year. However, it skipped the 2023 summer sale. Maybe the brand is moving to a once-a-year sale? I guess we’ll find out in this year’s fall.

Each year, Tarte offers two Build Your Own Custom Kit sales, once in May/June (early summer) and again in September/October. These kits allow you to choose exactly what you want!

In 2023, the Custom Kit Sale ran from September 19th through September 22nd.

What Tarte Products Are Included In the Custom Kit?

As I mentioned, you can customize your kit from 7 categories. Some of the products included in the custom kit are:

1. Lip


2. Cheek


3. Eye


4. Complexion (Foundation or Concealer)


5. Prep and Set


6. Mascara


7. Makeup bag


You seriously can’t go wrong with this year’s Custom Kit Sale. Here’s a snapshot of what I have in my cart. I need to double-check my shades before placing my order.

custom kit 2024 tarte

How Does Tarte Custom Kit Sale Work?

Here’s how the Tarte Custom Kit sale works:

  1. Please select a lip product from the selection available on this page. The selection changes due to the high sell-out risk of some products.
  2. Next, pick a cheek product. You have a selection of blushes, bronzers, and highlighters.
  3. You’ll automatically be directed to a list of eye products (palettes and eyeliners) to choose from.
  4. Next, select between a foundation or a concealer.
  5. Then choose your skincare or tool. You have a selection of setting sprays, moisturizers, treatment complexes, cleansers, brushes, or mascara.
  6. Now, pick a mascara – you can’t go wrong with any of these.
  7. Finally, choose your makeup bag!
How Tarte Custom Kit Works
How Tarte Custom Kit Works

What I Bought From The Custom Kit Sale

These are the items I bought from the 2022 Tarte Custom Kit Sale:

Since I missed out on the foundation brush I really wanted, I could either wait till the next Tarte Custom Kit Sale or hold off till their next Friends & Family sale to save 30% off my purchase.

In addition to my custom kit, I restocked two of my favorite Tarte products – Shape Tape setting powder and Tarte Rainforest of The Sea water foundation.

There’s a catch! Items from the Tarte Cosmetics Custom Beauty kit are final sale/non-returnable. This is one instance you definitely want to think through before you buy.

Is The Tarte Custom Kit Worth It?

Oh yes! The Tarte Custom Kit is 100% worth it for anyone who already loves and uses Tarte Cosmetics, including those exploring the brand for the first time.

I’ve received quite a few products from Tarte over the last few years and can honestly say that this brand does not compromise on quality.

They are also not ridiculously overpriced either. And at a savings of about 70% off for full-sized skincare and makeup products, the Tarte Custom Kit gets my approval.

 Is The Tarte Custom Kit Worth It?

And even for those who do not use beauty products every day, the variety of options to choose from makes customizing your kit with items you’ll actually use (or are interested in trying) easy to do.

Although the value of the kit indeed boils down to the cost (70% off) and the content (you pick what you want) of the custom kit, you’d be hard-pressed to find any premium skincare or makeup brand that would mark off their bestselling and award-winning products at more than 50% off (even during Black Friday sales).

So, yes the Tarte Custom Kit is totally worth it!

FAQ About Tarte Cosmetics Sale

How often does tarte have sales?

Tarte sales tend to align with the seasonal change or around the holidays. The best time to stock up on Tarte is during their Friends and Family Sale (30% off), Black Friday sale (40% off), or their 3-day Custom Kit Sale (up to 70% off).

When is the next Tarte Custom Kit Sale?

This year, there seems to be only one Custom Kit Sale, the one happening currently. There has been no buzz of a fall Custom Kit Sale.

Does Tarte have student discount?

does tarte have student discount

Yes, Tarte offers a generous 15% discount for students through UNiDays! Click here for details.

Does Tarte have Black Friday sales?

Yes, Tarte Cosmetics has Black Friday sales. Last year, the sale included a 40% sitewide discount, 55% off holiday steals, and a free gift with purchase.


The Tarte Custom Kit Sale is Tarte Cosmetics’ biggest annual sale. This year, shoppers can choose seven full-size items in their custom kit.

What is Tarte Custom Kit Sale

The custom kit includes bestsellers and award winners from across seven categories at an unbeatable price. If you want to update your makeup bag with some of Tarte’s best products, now is the time to do it!

So, if you miss out on the 2024 Tarte Custom Kit sale, fret not! The sale will return next year, but you’ll have many opportunities to score massive savings on Tarte Cosmetics throughout the year.

Found this post about the annual Tarte Custom Kit sale helpful? You’ll love these related posts:

🎉 Tarte’s Biggest Sale of The Year: Save 69% off Tarte Custom Kit! Get 7 Full-Size products for only $69 (retail $200+) + Free Shipping. 3 Days onlyDetails Here.🎉

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