Why is Anthropologie so Expensive? The 11 REAL Reasons!
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A simple girl passionate about fashion – yup, that’s me!
But I also love pretty things, and I’m particularly drawn toward boho-chic styles. So, I decided to check out Anthropologie.
Whew!
Their pieces are out of this world, STUNNING. But the price tag gave me heart palpitations. So, I went down a rabbit hole, as I often do, to find answers to this burning question:
Why is Anthropologie so expensive?
If you’re reading this blog post, I can bet coins that you also want to know why this brand cost so much.
Keep reading as I unravel the somewhat elusive reasons behind Anthropologie’s high-end price tags.
A little background on Anthro:
Anthropologie is known to offer unique and eclectic pieces of clothing, home decor, and beauty products that are inspired by art, culture, and travel.
Anthropologie is a lifestyle brand that was founded in 1992 in Wayne, Pennsylvania, by Dick Hayne.
The brand was created as an extension of the parent company, Urban Outfitters, to cater to women who were looking for more sophisticated and diverse clothing options.
Their prices can be up to $500 and more! What exactly makes them so expensive? Here are 11 authentic reasons why!
Why is Anthropologie so Expensive?
1. High-quality Materials
Let’s start off strong and begin with their high-quality materials.
When you come across a beautifully crafted dress or a cozy throw blanket inside an Anthropologie store, you can’t really help but touch and feel the material.
Have I experienced it myself? No. But visually, I kinda get the gist of the feel of their materials.
They source their materials from all over the world and carefully select only the highest quality, whether it’s a soft cashmere sweater or a durable leather tote bag.
And as we would expect, premium materials cost more.
It’s luxurious and beautiful, believed to last longer, and holds up better over time!
2. Unique and Non-mass-produced Designs
One thing that adds to the steep price tag of Anthropologie is its classy and distinctive designs.
Have you seen their dresses? Chef’s kiss!
You won’t find their designs at every department store or on every street corner.
Anthropologie gives its design team the freedom to explore new aesthetics. And the results? See for yourself:
Additionally, because they don’t mass-produce their clothing, you can feel confident that you’ll be one of those baddies getting asked where they got their clothes from!
Not to sound conceited, but I always get butterflies in my stomach whenever this happens to me.
Like, “Yes, Bestie, I got this from this brand, this retailer.” Just really love being girly girls with my fellow women. No gatekeeping here.
That said, having an in-house design team costs money. So, you and I have to foot the bill for this exclusivity.
3. Handcrafted Details and Embellishments
Do you know what else contributes to Anthro’s expensive price tag? The artistry that goes into creating their beautiful clothing and accessories.
Whether it’s intricate beading, delicate lace, or stunning embroidery, their pieces are adorned with unique touches that make them stand out from the crowd.
This En Saison Square-Neck Puff-Sleeve Dress exemplifies Anthropologie’s high quality and unique products.
Some say Anthro is for affluent people; I say if this brand is part of your “Rich Life,” go for it — thanks, Ramit Sethi.
These well-made artisanal pieces are one of the many reasons I keep Anthropologie at the top of my wishlist!
4. Sustainable and Ethical Production Processes
As someone curious about the inner workings of businesses, I was pleasantly surprised to learn about their sustainable and ethical production practices.
Their commitment to using eco-friendly materials and reducing carbon footprint in their production processes in making a to-die-for clothing line? Hands down, superb.
But it equates to superb additional costs as well.
As a creative team, Anthropologie sees reusing discarded and unwanted materials as an exciting challenge to take on, not only in their stores but also behind the scenes.
They view themselves as artists, problem-solvers, and community members committed to finding innovative ways to reduce waste and promote sustainability – the real MVPs, if I may.
But these actions greatly contribute to the price tag of Anthropologie.
Factors like the cost of sustainable materials, fair wages for workers, and investments in environmental practices affect the product’s final price.
But really, knowing that you’re being fashionable and saving Mama Earth simultaneously? Totally priceless.
5. Marketing and Advertising Campaigns
How else would a brand drive sales if not for its marketing and advertising campaigns?
But you know the drill, these extra efforts also cost an extra penny to the product’s price.
By investing in paid ads, Anthropologie can reach a wider audience, increase brand visibility, and generate more interest in its products.
These campaigns require substantial investments in resources, creativity, and reach, which will inevitably add to the pricing of the products. We must take that into consideration as well.
6. Multiple Store Locations
To get straight to it, there are three reasons why running multiple store locations adds extra costs to their luxury tags.
First, running more stores means higher operational costs like rent and staffing, influencing final pricing.
As consumers, we should understand that besides paying rent, these brands also do their best to provide livable wages and perks to their workers.
Second, different locations have their own factors to consider, such as living costs and market dynamics.
They’re aware of the fact that customers’ living standards vary based on their location. That’s why they want each store to have a “unique personality” to cater to their ever-diverse patrons.
Third, logistics and transportation costs for store stocking can contribute to the overall pricing strategy.
And it’s not just their physical stores, but it’s worth noting that Anthropologie has also invested in their online shopping experience, which likely helps to offset some of their overhead costs.
Their website is well-designed and easy to navigate, and they often offer free shipping and returns.
So even if you haven’t visited an Anthropologie store in person, you can still enjoy their products and aesthetics through their online platform.
7. Brand Name and Recognition
Anthropologie has built a reputation over the years as a premium lifestyle brand known for its unique and stylish products, right?
This brand recognition and the value associated with the Anthropologie name are definitely factors that contribute to their higher prices.
Owning an Anthropologie product is like owning a little piece of luxury; for some, it symbolizes status.
And this strengthened fame and demand throughout the years has allowed the brand to command higher prices. That’s it.
8. Designer Collaborations
Designer collaborations are an opportunity for brands to partner with high-profile designers and artists to create unique and limited-edition collections.
And when we say “limited edition,” it is highly synonymous with “expensive.”
Anthropologie has been no stranger to this trend, having collaborated with a number of well-known designers over the years.
These collaborations have included partnerships with designers such as Tracy Reese, Peter Som, and Karen Walker.
And association with well-known designers like them enhances the brand’s image and explains, to an extent, higher prices based on the perceived value of the collaboration.
But many designer collaborations are released as limited editions or in limited quantities, creating a sense of scarcity.
And you already know what that means; “premium” price tags.
I get it, though. I know the feeling of owning even just one of those is pure heavenly bliss!
9. Wide Range of Product Categories
Anthropologie offers a wide range of product categories, no doubt about that.
But just remember that this breadth of offerings requires substantial resources to ensure quality, uniqueness, and design excellence across the entire product range.
Their clothing selection includes everything from casual basics to statement pieces that are perfect for special occasions.
And their accessories? Simply swoon-worthy! From delicate jewelry to bold handbags, Anthropologie has something to suit every style.
Hold up; there’s more! Because Anthropologie doesn’t just stop at fashion.
Their home decor selection is equally impressive. From unique furniture to quirky decor pieces, Anthropologie has everything you need to make your home look and feel like a true sanctuary!
In summary, wide offerings inevitably lead to steep price tags.
10. Research and Development
When a brand is always on a roll catering to the ever-evolving fashion industry, expect that that won’t come cheap.
It’s pretty impressive to see brands get innovative with their products. And I can see that with Anthropologie.
They’re constantly pushing the boundaries and exploring new ideas to bring the best possible products to their customers.
They have a team of brilliant minds who are always looking for the latest trends and innovations in fashion and home decor.
They experiment with new materials, designs, and technologies to create stylish and functional products.
And you guessed it right! All of this research and development also add to the production cost.
11. Target Market
Anthropologie’s target market is typically affluent women in their 30s or 40s who are creative and appreciate unique, high-quality products.
I’ll reiterate once more, “affluent women.” This means their products are really meant to be pricey due to their target market of choice.
They aim for women who generally have a high purchasing power and try to level their products to their living standards.
While Anthropologie’s prices may be higher than some other retailers, I definitely understand why.
Anthropologie Bestsellers
Was that a lot to process? Take some time to breathe first. Readjust your positions, and stretch those muscles because we’re not done yet!
This time, I will give you ideas on what Anthropologie clothing to purchase first if you’re considering buying.
1. Pilcro Classic Denim Shirt
The Pilcro Classic Denim Shirt is a must-have for any wardrobe!
The denim fabric is soft and durable, and the classic design features a button-down front, chest pockets, and a flattering fit.
It’s the perfect combination of timeless style and modern comfort!
2. Slim Square-Neck Dress
Looking for a dress that’s both sophisticated and comfortable? I recommend the Slim Square-Neck Dress.
This dress is the perfect blend of style and comfort. With a flattering square neckline and a slim silhouette that hugs your curves? You’ll definitely break necks wearing this!
3. The Somerset Mini Dress: Linen Edition
Ladies and gentlemen, I present to you the Somerset Mini Dress in linen.
With its breezy fabric and flattering A-line silhouette, this dress is perfect for summer adventures or weekend brunches.
You’ll simply feel classy every time you slip into this beauty.
4. Maeve Slim Side-Slit Midi Skirt
Want to achieve that effortless chic vibe? Say no more with Maeve Slim Side-Slit Midi Skirt.
The slim fit design hugs your curves in all the right places, and the side slit adds a touch of sexiness to your look.
5. Plenty by Tracy Reese Printed V-Neck Dress
Get ready to turn heads with the Plenty by Tracy Reese Printed V-Neck Dress.
The bold print and flattering v-neckline make this dress a must-have for any fashion-forward individual!
This statement piece is perfect for those who love to stand out in a crowd.
Is Anthropologie Worth The Money?
Yes, Anthropologie is worth it if you’re looking for high-quality, unique, and stylish clothing that stands out.
Sure, their prices may be higher, but you get what you pay for; clothes that are made with care, attention to detail, and high-quality materials that will last for years.
Brands like these are why I’m working hard to earn enough to treat myself with such luxury at least once in my life!
But hey, it still comes down to what you like and can afford. If you can afford it, investing in Anthropologie is definitely worth it!
However, if you’re more budget-minded, don’t fret – there are plenty of clothing stores and fashion retailers with more affordable prices to discover!
It’s all about finding what suits you and your lifestyle best.😉
Anthropologie Alternatives
Although Anthropologie is considered a luxury brand, don’t worry, you don’t have to empty your pockets to achieve that cozy and stylish look!
You can still find amazing, affordable alternatives with similar quality and style without draining your funds!
Here are a few options you can take a look at:
- Madewell Cutout Romper in Seersucker
- H&M V-neck Dress
- Mango Floral Asymmetric Chiffon Top
- Urban Outfitters Kimchi Blue Zoe Linen Mini Skirt
- Loveappela V-Neck Jersey Maxi Dress
Check out more alternatives:
FAQ About Anthropologie
Is Anthropologie considered fast fashion?
No, Anthropologie is generally not considered a fast fashion brand. Anthropologie’s clothing is typically designed to have a timeless and bohemian aesthetic, and the brand emphasizes using high-quality materials and artisanal techniques.
Does Anthropologie make their own clothes?
Yes, Anthropologie designs and produces its own clothing and curates products from other brands. They have an in-house team of designers and work with factories and artisans worldwide to produce their collections. They also collaborate with various designers on exclusive collections.
Does Anthropologie offer gift cards?
Yes, Anthropologie offers gift cards in both physical and digital formats that can be used to purchase items online or in-store. Their gift cards can be used for full or partial payment of purchases and do not expire.
What is AnthroPerks?
AnthroPerks is Anthropologie’s rewards program that offers members exclusive benefits such as free shipping, birthday discounts, early access to sales, and more.
Members earn points for their purchases, which can be redeemed for rewards such as discounts, free gifts, and other perks. Signing up for AnthroPerks is free; members can join online or in-store.
What is the difference between Anthropologie and Free People?
Anthropologie and Free People, both part of the URBN portfolio, offer unique fashion experiences. Anthropologie specializes in elevated, bohemian-inspired clothing, appealing to a slightly older and professional market.
On the other hand, Free People embraces a youthful, carefree aesthetic that attracts a younger audience. Two brands, two distinct styles, catering to different fashion preferences.
Can you return worn items to Anthropologie?
Anthropologie has a customer-friendly return policy in place. They kindly accept returns of items within 60 days from the purchase date, as long as they are unworn, unwashed, and unused.
In certain cases, such as when an item is defective, damaged, or doesn’t match the provided description, Anthropologie may consider returns of worn or used items.
For detailed information about their return policy, it’s advisable to visit their official website or get in touch with their customer service team.
Final Thoughts
So there you have it – Anthropologie’s unique, handcrafted details, sustainable production processes, designer collaborations, and prime retail locations all contribute to the higher price tags of their products.
But let’s be honest; we’re not just paying for the physical items themselves, but for the entire Anthropologie experience – the ambiance of their stores, the brand name, and the feeling of treating yourself to something special.
Ultimately, if you’re willing to invest in a few Anthropologie pieces, you’re not just buying clothing or home decor. You’re buying into a lifestyle for a lifetime!
And sometimes, that’s just worth the splurge.🤷🏽♀️ Do you agree? Let me know your in the comments below.
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