Why is Fabletics so Expensive? 7 Reasons You MUST Know!
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Ever found yourself pondering why Fabletics is deemed expensive when it’s often touted as a more “wallet-friendly” alternative to luxury athleisure brands like Lululemon?
Our perception of what constitutes ‘expensive’ varies wildly, doesn’t it? To some, Fabletics might still come across as a bit of a splurge.
So, why is Fabletic so expensive? Let’s dive in!
For starters, what’s the origin of Fabletics?
The birth of Fabletics can be traced back to 2013, when Kate Hudson, Don Ressler, Adam Goldenberg, and Ginger Ressler joined forces. Their shared vision? A brand that encapsulates their core belief: “Everyone deserves to look and feel their best.”
And true to their word, this trendy athleisure brand has been a testament to their philosophy.
Today, Fabletics is celebrated for its chic, body-enhancing, and budget-friendly activewear that has made waves in the fashion world.
But what could possibly justify a pair of Fabletics pants that could set you back almost $100? Let’s unravel this mystery!
Why is Fabletics so Expensive
1. VIP vs Non-VIP Members
One of the key elements influencing Fabletics’ pricing structure is the distinction between VIP and non-VIP members.
As a VIP member, you’re privy to a host of perks, including a 20-50% markdown on full-priced items and exclusive access to VIP-only collections as part of your membership benefit.
This flexible VIP membership program even allows you to skip a month or cancel your membership at any time.
However, if you’re not a member, you’ll have to shell out the full price for your Fabletics gear. Just take a look at the stark contrast in price tags for VIP and non-VIP members on these items:
That’s quite the price difference, sheesh!
2. The Allure of Limited Editions
What else could possibly make them expensive if not for limited editions?
Yup, they also offer limited editions. Check out this FL X Hydrow Limited-Edition Hoodie:
Even Kate Hudson herself has a limited-edition drop.
Fabletics always brings its A-game, injecting excitement with every limited edition collection they launch.
Well, of course, they know consumers love the thrill.
However, these limited-edition items, available only in small quantities for a short time, naturally command higher prices than their regular products.
3. International Shipping
Even if Fabletics’ workout gear is reasonably priced, international shipping can add a significant amount to your final bill.
It’s an unavoidable aspect of shopping — we must account for additional shipping fees or import costs. Psst! Fabletics products are made outside the US.
It’s not cheap to maintain that fashionista status, babe.
And shipping fees vary from place to place. Keep that in mind.
And remember, shipping fees can vary significantly depending on your location.
So, if you’re wondering why your budget-friendly Fabletics gear suddenly seems a tad expensive, it could be due to the extra shipping fees tacked on to deliver your order to your corner of the world.
4. Design
Let’s face it, ladies, we all crave one thing in this world—pants with real, functional pockets.
Perhaps this pocket obsession stems from the fact that many of our pants lack them, so when we stumble upon a pair that does, it’s a cause for celebration.
Especially when it comes to workout clothes, pockets are a rare find.
This is what sets Fabletics apart from other brands. They keep it stylish and functional all the time.
Have I mentioned their size range? Absolutely divine!
When brands innovate like this, it’s only natural that their price tags reflect it.
5. Technology and Personalization
Did you know that Fabletics offers personalized outfit recommendations (i.e. outfit ideas) for their VIP members?
Leveraging technology, they gather insights into their VIPs’ preferences and use this data to curate the perfect workout ensemble.
This tool is convenient, especially in building your workout wardrobe.
But remember, the cost of maintaining and developing this technology is factored into the price. (Not that we’re complaining!)
6. Commitment to Sustainability
As consumers, we’re increasingly conscious of the environmental impact of our purchases.
Fast fashion, for instance, has come under scrutiny for its detrimental effects on the environment.
It’s a relief to know that Fabletics has been doing its part in saving our ecosystem.
They’ve partnered with thredUP, the world’s largest online thrift store, and Repreve, a brand that transforms plastic bottles into fibers, to help preserve our planet for years to come.
Fabletics consistently creates eco-conscious workout apparel using upcycled and recycled materials and is even CarbonNeutral certified.
Sustainable practices do come with additional costs, but it’s a price we’re willing to pay for the sake of our planet.
7. Packaging
- Fabletics’ commitment to sustainability extends to their packaging as well.
Instead of harmful plastic, they opt for recycled polybags, mailers, and reusable shopping tote bags.
Both their products and packaging are eco-friendly, which naturally adds a bit to the final price tag. But it’s a small price to pay for a greener planet.
The Best Fabletics Products to Buy First
Here are the crème de la crème of Fabletics that you should consider for your inaugural purchase:
1. Extend 2-Piece Outfit
Allow me to introduce the Extend 2-Piece Outfit.
This coordinated set is a dream come true for any fitness aficionado who wants to blend style and functionality.
With its racer-back sports bra and booty-enhancing leggings, you’ll be turning heads the moment you step into the gym!
2. Oasis Twist Sports Bra
Ready to elevate your sports bra collection? The Oasis Twist Sports Bra is your answer!
With its cute twist at the center, you’ll feel confident hitting those reps as you power through your workout.
3. Anywhere Motion365+ High-Waisted Short
Aiming for that peachy derriere look? Say no more!
This Anywhere Motion365+ High-Waisted Short got you covered!
With its shape-sculpting properties and comfortable material, rest assured it will support you throughout your fitness journey.
4. Boost PowerHold High-Waisted Legging
Ladies and gentlemen, feast your eyes on The Boost PowerHold High-Waisted Legging.
Every fitness enthusiast deserves a pair of leggings that marries style and practicality.
Who said you can’t look fabulous while breaking a sweat?!
5. Feather Tech Racerback Tank
When it comes to workout tops, you want something lightweight, breathable, and as cute as can be. The Feather Tech Racerback Tank checks all those boxes and more.
If you’ve been waiting for a sign to add this to your cart, consider this it!
Is Fabletics Worth The Money?
Considering the quality and pricing? A resounding yes.
If you’re looking for stylish and trendy activewear, then Fabletics is the answer. Their athleisure wear takes comfort, body-sculpting, and style to a whole new level.
And with the VIP membership, you could save money and slay those outfits every month.
But remember, at the end of the day, choose what brings you joy, not what you feel pressured to buy.
I’m a big fan of Fabletics, but if you prefer more budget-friendly alternatives, by all means, go for it! Choose what makes both you and your wallet happy.
Fabletics: Splurge or Save?
While Fabletics offers great value, if you’re looking for even more budget-friendly alternatives, I got you, babes!
Take a look at some of them:
- Sportswear Essential Bike Shorts
- Interlude Rib High Waist Pocket Leggings
- Women’s Active Performance Leggings
- Allure One-Shoulder Ribbed Sports Bra
- Studio Luxe Asymmetric Sports Bra
More? Sure! Here you go:
FAQ About Fabletics
Is Fabletics hard to cancel?
Nope, canceling your Fabletics VIP membership is actually pretty easy. You can cancel your monthly subscriptions through their website or app or call their customer service team.
Can you quit Fabletics after the first purchase?
Yes, you can quit Fabletics after your first purchase. There’s no minimum commitment or obligation to buy again, so you can test the Fabletics waters and bow out if you choose.
What happens if I forget to skip the month at Fabletics?
If you forget to skip the month at Fabletics, you’ll be charged a monthly VIP membership fee of $59.95. This credit can be used to purchase any outfit or item on their website. However, you can contact their customer service to avoid being charged or request a refund.
What happens if you cancel Fabletics?
If you cancel your Fabletics VIP membership, you’ll lose access to the discounted prices and perks of being a member, such as personalized outfit recommendations and free shipping on orders over a certain amount. However, you can still purchase from Fabletics as a non-member at regular prices.
The VIP Membership Lowdown…
- Member Credits: For $59.95 charged every 6th of the month, you get exclusive membership perks, including monthly credits that offer the best deals when redeemed. These monthly member credits can be redeemed for online or in-store 2-piece outfits or items up to $100.
- Skipping: Not ready for a charge this month? No problem! You can easily select the “Skip the Month” option on or before the 5th of the month.
- Discounts: Enjoy an exclusive 20-50% discount on every item of Fabletics.
- Unused Credits: Unused member credits expire after a year.
- Free Shipping: Enjoy free shipping on orders over $49.95 and free returns and exchanges within 90 days of purchase.
Final Thoughts: Why is Fabletics So Expensive?
Well, we’re finally at the concluding portion of the blog. Why is Fabletics so expensive? It’s mostly because you haven’t subscribed to their VIP membership.
For non-members, products generally carry a higher price tag than VIP pricing.
What else? Fabletics’ prices can be influenced by factors such as sustainable practices, limited editions, design innovation, international shipping, and more.
For some, Fabletics products may still be seen as affordable even without the VIP membership. This is why I keep emphasizing that the perceived value of something is highly individual.
But, if you find Fabletics expensive, the seven reasons I’ve outlined are likely why. Fabletics’ prices aren’t arbitrary; they’re backed by solid reasons.
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