Why is Free People So Expensive? 11 Compelling Reasons Why!

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Are you captivated by the allure of bohemian chic outfits but find yourself taken aback by the price tags attached to Free People’s clothing line? Yup, I can relate!


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I mean, let’s be honest, who can resist their ethereal maxi dresses and flowy tops?

But why do they have to be so pricey? If you’ve ever pondered this, know you’re not alone.

Why is Free People so Expensive
Why is Free People so Expensive

Today, we will delve deep into this burning question: why is Free People so expensive?

The Rise of Free People

Free People is a fashion brand known for its bohemian and vintage-inspired clothing that appeals to young women who value individuality and self-expression.

Free People was founded in the 1970s in Philadelphia by Dick Hayne as a department within its parent company, Urban Outfitters. It later became its brand, expanding beyond clothing to beauty products, home decor, and wellness items.

why is free people so

ut brace yourself, because Free People’s prices can sometimes skyrocket to a staggering $600!😵‍💫 So, what exactly makes them so pricey?

Hold onto your wallets because we’ve got not one, not two, but ELEVEN reasons why Free People clothing can come with such a hefty price tag!

Why are Free People So Expensive?

1. Luxurious Quality

When you’re shelling out for a Free People maxi dress, you’re not just paying for a piece of clothing.

You’re investing in a luxurious experience. The fabrics? Divine. The designs? Thoughtful. The details? Absolutely impeccable. Take a look at these stunners:

These pieces are crafted from premium, comfortable, and durable materials. And darling, quality doesn’t come cheap.

Although I’ve also read some bad reviews about Free People, I won’t say I agree until I experience it myself.

2. Marketing and Advertising

Free People’s marketing and advertising campaigns are not just ads; they’re a visual feast that captures the brand’s essence – bohemian, free-spirited, and unapologetically unique.

But, creating these captivating campaigns across print, digital, social media, and influencer marketing channels doesn’t come without a price.

Free People Road Trip Poster

The expenses tied to crafting and executing these campaigns can pile up.

Free People’s marketing cost may add up to the price tag, but we can’t deny that their advertisements reflect their brand identity and knack for forging genuine connections with their audience. 

3. Brand Collaboration

It’s not all sunshine and rainbows when Free People collaborates with other brands and artists. Licensing fees, joint marketing efforts, and resource sharing all add to the cost.

But the result? Some seriously buzz-worthy fashion moments. Check out this Free People x Anna Sui Collaboration:


Pretty cool, right?

But let me reiterate it once more; all these factors can influence how the products are made and priced.

4. Research and Development

As someone always looking for the hottest clothing trends, Free People’s clothing collection never ceases to amaze me.

Free People is always on the hunt for the next big thing in fashion. They’re not afraid to experiment with innovative fabrics, unleash bold designs, or introduce fresh new styles.


They pour their heart and soul into creating these pieces, and that, my dear, is reflected in the price.

Yet again, another reason why they come with such a whopping price.

5. High Operating Cost

Let’s dive into the nitty-gritty of Free People’s high operating costs.

Running a brand like Free People is no walk in the park. Many behind-the-scenes works are involved in delivering those stunning collections we love. Physical stores, website management, administrative expenses – it all adds up.

Free People goes the extra mile to ensure every interaction with their brand is exceptional.

Roosevelt Field Mall Free People Store
Roosevelt Field Mall – Free People Store

So, whenever I see those higher price points, I remind myself that it reflects Free People’s investment in delivering quality, unique designs, sustainable practices, and an overall unforgettable brand experience.

Free People Eco conscious Design

6. Payment Processing Fees

Even payment processing fees contribute to the cost of Free People’s products. But remember, Free People ships worldwide to cater to their global fashionistas.

So while there may be customs, duties, and taxes to consider, the joy of receiving those fabulous Free People goodies is worth every penny.

Free People Circularity

It’s the nature of international shipping, but Free People works with trusted carriers to ensure your package arrives safely and on time.

7. Scalability

Let’s get one thing straight; Dick Hayne was on a mission to revolutionize the fashion industry, and oh boy, did he hit the jackpot!

Free People was never just a fleeting trend for him — it was a fashion revolution in the making.

From its humble beginnings as a small boutique in the 1970s, Free People has evolved into a global fashion titan, rubbing shoulders with the likes of Chanel, Canada Goose, Birkenstocks, and Tory Burch, boasting a robust online presence and brick-and-mortar stores.

Free People Commitment to the Community

What’s truly remarkable is their unwavering commitment to quality and sustainability, even amidst their exponential growth.

They’ve mastered the art of scaling their production and distribution without compromising their unique charm. And yes, that does come with a few extra $$$.

But it’s not just about quantity – Free People is always on the hunt for innovative ways to stay ahead of the game.

Feast your eyes on their latest arrivals:


They’re always pushing boundaries, from their use of avant-garde materials to their collaborations with emerging designers.

8. Brand Reputation

Still with me? Good, because we’re about to dive headfirst into the world of Free People’s brand reputation.

Free People’s allure extends far beyond the fashion-savvy crowd. Even celebrities can’t resist the charm of Free People!

And let’s not forget, celebrities’ obsession with the brand only adds to its perceived value.

When you spot your favorite stars rocking Free People outfits on the red carpet or during their off-duty moments, you know there’s something truly special about this brand.

Free People Old West Slouchy Jeans

Celebrities like Taylor Swift, Vanessa Hudgens, and Alessandra Ambrosio have been spotted embracing the brand’s unique aesthetic and showcasing it with their flair.

Check out this FP Dolman Quilted Knit Jacket, a hot favorite among the celebs:

Free People Dolman Quilted Knit Jacket

I totally get why both celebs and us regular folks would splurge on this.

It’s like being part of an exclusive club that celebrates style, individuality, and the magic of Free People.

9. Sustainability

When it comes to sustainable fashion, Free People is leading the charge.

They’re not just talking the talk; they’re walking the walk when it comes to minimizing their environmental impact.

They’re committed to eco-friendly practices, from manufacturing processes to packaging choices.

Free People Responsible Sourcing
Responsible Sourcing

They’re all about ethical sourcing, ensuring their materials align with their values.

And here’s the kicker: they’re always on the lookout for innovative ways to reduce waste. Their packaging? It’s as eco-friendly as it gets.

Free People Polybag Recycling
Polybag Recycling
Free People Recyclable Packaging
Recyclable Packaging

Let’s not forget, these practices come with a price tag, involving elevated production costs and ensuring fair wages for hardworking individuals.

Sustainable brands like these are the lifeline of the fashion industry and our environment.

I believe that’s worth every extra penny. But that’s just my opinion!

10. Ethical Manufacturing

What else adds to their luxury tag? Ethical manufacturing.

Free People places a high value on their relationship with suppliers and the well-being of workers involved in production.

They believe in forging partnerships based on mutual respect and ensuring that garment workers are treated with dignity and fairness.

Free People Virtual Sampling

As someone who works for a living, I understand how the work environment contributes to one’s motivation.

That’s why I have a soft spot for companies that genuinely care for their employees.

Care FP Rita Recycled Puffer
Care FP Rita Recycled Puffer
Hit The Slopes Printed Fleece Jacket
Hit The Slopes Printed Fleece Jacket

Free People actively supports initiatives that improve working conditions and empower workers.

Investments in worker well-being, rigorous audits, and sustainable sourcing may increase production expenses, which reflects in their product pricing.

When we choose to support them, we know that we’re contributing to a supply chain that values the rights and well-being of all individuals involved.

11. Unique Designs

Another factor contributing to Free People’s wallet-draining prices is their assortment of wardrobe options.

The brand offers a wide selection of apparel; no one can deny that fact.

From their flowy dresses to their edgy accessories, each piece is a work of art that exudes creativity and individuality.

It’s all about expressing yourself and embracing your unique style.


I love how they blend bohemian vibes with vintage elements, creating a style that’s uniquely their own. Their designs are like a breath of fresh air in a world of cookie-cutter fashion.

Have you seen their Baobab Kira Maxi Dress? I’m OBSESSED.

Free People Baobab Kira Maxi Dress
Baobab Kira Maxi Dress

I’m manifesting this beauty in my wardrobe. [ugly cries]

The Best Free People to Buy First

Perhaps you’re already feeling a tad overwhelmed by this treasure trove of fashion finds. Who wouldn’t be entranced by such a stunning collection, right?!

Allow me to guide you through the crème de la crème of Free People’s offerings (according to yours truly).

1. Shayla Lace Mini Dress

Feast your eyes on the Shayla Lace Mini Dress.

This dress is a testament to the power of intricate lace detailing, adding an ethereal and romantic aura to any ensemble.

Its mini length and flattering A-line shape make it the perfect fit for a girls’ night out or a special date night.

The cherry on top? The delicate lace infuses an irresistible touch of femininity.

2. Driftwood Farrah Embroidered Flare Jeans

The Driftwood Farrah Embroidered Flare Jeans are

  1. a denim aficionado’s fantasy come true.

Yes, darling, you read that right.

These jeans masterfully blend boho-chic vibes with a dash of retro-inspired panache.

With their high-rise waist and flared leg, these jeans create a striking, on-trend, and flattering silhouette.

Such a perfect piece is destined to become a favorite among the brand’s clientele.

3. Easy Street Tunic

Craving that effortless chic vibe? Say no more.

Easy Street Tunic‘s relaxed fit is perfect for easy layering, while its unique design adds a dash of sophistication to any outfit.

From running errands to meeting up with friends, the Easy Street Tunic is your go-to for effortless style and comfort!

This is one of my personal favorites (and on my must-buy list).

4. Jen’s Pirate Booty Odyssey Mini Dress

If you’re on the hunt for a dress that seamlessly marries elegance and comfort, then you need to check out Jen’s Pirate Booty Odyssey Mini Dress.

This dress radiates a bohemian charm that perfectly encapsulates those laid-back summer vibes!🌴

The fabric is incredibly soft and breathable, ensuring you stay cool and comfortable during those hot summer days.

5. Adelaide Sweater Set

Allow me to introduce you to the Adelaide Sweater Set.

This stunning two-piece set is the ideal choice for those chilly days when you want to look stylish yet feel cozy.

You can wear them together for a chic coordinated look or mix and match them with other pieces in your wardrobe.

Either way, you’ll fall head over heels for the Adelaide Sweater Set‘s soft knit fabric and versatile design.

Take a look at some more Free People’s products:


Are Free People Worth The Money?

Are you toying with the idea of indulging in some Free People attire but questioning if it’s worth the splurge? I understand your hesitation.

However, after delving into the brand, I’m convinced that Free People is worth the investment for those who can afford it.

Free People brings something unique to the table, from superior quality materials to chic and stylish pieces.

Free People Iris Sweater Open Back Halter
Free People Iris Sweater Open Back Halter Back View

After all, they wouldn’t be this popular and in demand if they weren’t living up to the hype, right?

It’s a risk, but aren’t there things in life worth taking a risk for? Just food for thought!

Free People Splurge or Save?

Free People can be a tad pricey, but don’t worry; there are still ways to achieve that cozy, bohemian style without burning a hole in your pocket.

If you’re not ready to splurge on their pieces, there are plenty of fabulous alternatives that will give you the same vibe without leaving your wallet feeling light!

Here are some of them:

Check out these more alternatives:


FAQ About Free People

Is Free People a good brand?

Yes, Free People is a good brand. While there have been occasional concerns about sizing and pricing, the brand’s overall reputation remains positive due to its trendy and comfortable products.

What is the Free People aesthetic?

Free People’s aesthetic is all about bohemian and free-spirited vibes with unique and unconventional designs featuring lace, embroidery, and fringe, their clothing balances comfort and versatility.

What is Free People’s return policy?

Free People’s return policy accepts most unused and unworn items within 30 days of purchase, provided they are in their original condition with tags attached. Some items, like swimwear and intimates, may not be eligible for return.

Do Free People go on sale?

Yes, Free People does have sales and promotions where you can snag great deals on their high-quality products. Keep an eye out for seasonal and holiday sales to score fabulous finds at a more affordable price.

Who Designs Free People Clothes?

Free People’s clothing is carefully crafted by their dedicated in-house design team. This talented group is responsible for curating a range of distinctive and fashionable styles that embody the brand’s bohemian and free-spirited essence.

Moreover, Free People frequently collaborates with renowned designers and brands to present exclusive collections, providing customers with limited-edition fashion experiences.

Who are Free People’s Top Competitors?

Free People faces competition from several notable brands, including their sister company, Anthropologie, parent company, Urban Outfitters, and Forever 21.

However, it’s important to note that each brand has its unique style and caters to different target demographics.

Is Free People a Canadian brand?

No, Free People is a globally recognized brand that originated in the United States, specifically in Philadelphia, Pennsylvania.

It is renowned for its distinctive bohemian-inspired designs and a strong emphasis on sustainability. Although Free People has expanded its presence to include stores in Canada and other countries, it is important to note that it is not a Canadian brand.

The Verdict on Why Free People is Expensive

Free People is definitely a splurge, no arguing with that.

But let me tell you, there are many reasons why their products come with a jaw-droppingly expensive price tag.

With exclusive designs, premium materials, meticulous attention to detail, commitment to sustainability, ethical manufacturing, and support for local workers, these features alone command a price tag in the hundreds of dollars.

Free People Santa Luz

So, the next time you see the luxury tags on these bad boys, remember that it’s not for nothing.

It is a testament to the quality and utmost care Free People put into their products.

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