Flodesk Review: Flodesk vs ConvertKit Which is Better? | Free Trial

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This has been a long-awaited email! After almost four years of using ConvertKit, I switched to Flodesk. In this Flodesk review, I hope to answer the real question, “Which is better, Flodesk vs ConvertKit?”


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#emailmarketing 6 reasons why I love Flodesk and why it took me 3 years to finally switch from ConvertKit to Flodesk. What I love and dislike about this new visually-enticing email marketing software. #flodesk #newsletterlayout

UPDATE: Flodesk is no longer in beta. The $19/month subscription ended on November 2nd, 2021. However, you still get the $19/month discount for one whole year AND a free 30 day trial (no credit card required).


Honestly, there’s no straight answer as both email marketing software have major strong suits. But if you’re pressed for time, this comparison table will take out the guesswork for you.

At the conclusion of this article, I’ll explain why I switched from ConvertKit to Flodesk. And who I think both programs are perfect for.

Flodesk vs ConvertKit

List Segmentation βœ“
Tags & Segments
Email Sequence βœ“
IG embeds, Link bar, layouts, buttons, social icons & more
Customizations βœ“
Have to be done manually
Detailed charts & numbers
Subscriber Stats βœ“
Detailed with granular information
Modern, Fresh, and Futuristic with many image layouts, brand colors & more
Email Design βœ“
Simple, clean and optimized for text (no fancy layouts)
Quick & responsive
Customer Support βœ“
Quick & responsive
Built into Workflow
Visual Builder βœ“
Standalone (can be used with sequence)
$38/month – unlimited subscribers
($19/month introductory price)
Price Point βœ“
$29/month – up to 1,000 subscribers
$49/month – up to 3,000 subscribers

Flodesk Review: Overview & Unique Features

I’ve been with ConvertKit since 2016 and while I love the email marketing company, the product, and amazing customer services, I was intrigued to try out Flodesk. Honestly, due to the stunning designs and the price point.

Honest Flodesk review: Is Flodesk worth it?

Why? As a fashion blogger, I do not have a course, product, or service that I routinely promote or sell to my audience. I see my emails as an extension of my blog/social media relationship with my audience.

However, as my list has grown, so has the cost of maintaining my email list on ConvertKit.

1. Stunning Templates

Like I mentioned earlier, the stunning email templates were a big draw for me. The templates are clean, I can easily tweak preexisting “starter” templates to make them fit my brand. Plus, you get to pick your brand colors in your settings for easy selection throughout Flodesk.

#emailmarketing 6 reasons why I love Flodesk and why it took me 3 years to finally switch from ConvertKit to Flodesk. What I love and dislike about this new visually-enticing email marketing software. #flodesk #newsletterlayout

2. Intuitive Email Builder

The best way I can describe the email builder in Flodesk is like WordPress Gutenberg on steroids. Seriously, it’s amazing!

I can add choose from a plethora of layouts, add multiple layouts to one email, customize blocks, fonts, text size, hyperlinks, buttons…. all without adding one single line of code. The last time I checked, I could not do these with ConvertKit.

How to Create and Send Your First Newsletter

3. High-Converting Forms

Continuing with this Flodesk review, you can create stunning, modern, and clean forms with Flodesk, just like you can with ConvertKit. But I found the process a lot faster with Flodesk and better customizations to fit my brand.

#emailmarketing 6 reasons why I love Flodesk and why it took me 3 years to finally switch from ConvertKit to Flodesk. What I love and dislike about this new visually-enticing email marketing software. #flodesk #newsletterlayout

Hey, I even have a cute popup too! This is one of the stunning forms I created with Flodesk. Cute right? And the best part is that my forms are converting pretty darn well using the same text from ConvertKit!

4. Subscriber & Email Stats

With Flodesk, you get to see timely stats that will help you quickly understand your email’s life cycle and an interactive pie chart-like display of each subscriber’s preferences.

Another fun stat I can see is the engagement of each segment of my list.

For example those interested in my “fashion posts” versus those interested in “blogging tips.” This information can help me decide if I need to improve or totally prune out a segment or send unique emails to one particular segment. Here’s a screenshot of the stats from one of my subscribers.

#emailmarketingtips #flodesk What I wish I knew before moving to Flodesk. Is it right for me? Is the $19 introductory price worth it? And really how it doubled my email open rate! #bloggertips

5. Quick Workflow Setup

Loving this Flodesk review so far? Here’s my special link for you to try Flodesk for one full month without adding a credit card. You can set up a workflow, called sequence in ConvertKit, in a few months.

Simply chose from a premade one or make one from scratch. I love tweaking the premade templates to match my brand colors then saving the tweaked design as a “favorite” for quick access and use for future emails.

6. Fixed Price, Unlimited Subscribers

There are many more things that Flodesk can do (try Flodesk here!). But in the interest of time, as we talk about this Flodesk vs ConvertKit article, I’d like to end on the pricing structure of Flodesk.

Right now, you can get unlimited everything, regardless of your list size, for $38 $19 with special beta price with code LOUISA. ← now $19/month for your first year with the same features now that the beta price has expired.

I can share screenshots from today till tomorrow. But to get a first-hand experience on what Flodesk looks like, subscribe to my email list below.

Enter your info above to get an email to see EXACTLY what my Flodesk emails look like.

Go on! You can unsubscribe once you get the email ;).

Flodesk review - Flodesk Checkout

Why Flodesk?

Besides the stunning templates, intuitive email builder, high-converting forms, awesome stats, easy-to-implement workflow, and stellar price, Flodesk simply takes off the guesswork of connecting and nurturing relationships with my audience.

I simply choose my favorite template and get to work creating emails in the intuitive visual builder that my subscribers want to read.

Hey, Flodesk was built by two female entrepreneurs too! Martha and Rebecca are true definitions of beauty and brains in the tech industry!

#emailmarketingtips #flodesk What I wish I knew before moving to Flodesk. Is it right for me? Is the $19 introductory price worth it? And really how it doubled my email open rate! #bloggertips
#emailmarketingtips #flodesk What I wish I knew before moving to Flodesk. Is it right for me? Is the $19 introductory price worth it? And really how it doubled my email open rate! #bloggertips

My open rate with Flodesk is twice as much as my open rate with ConvertKit. Hey, I still love ConvertKit and I believe ConvertKit is a great option for certain people (see below). But Flodesk is exactly what I need as a fashion/beauty blogger.

And for small business owners that rely on Zapier integrations, Flodesk has a Zapier integration.

If you’re like me and are curious to try other platforms like SMS marketing, you should try Norby. It’s an all-in-one marketing platform designed for creators.

Norby’s top-selling points are the link in bio, SMS, email marketing (like Flodesk), event management, and more.

The SMS feature is the major draw for me. I’m in the process of migrating from SlickText to Norby – much more affordable, intuitive, and stunning.

And with Zapier, you can integrate Norby and Flodesk.

But that’s not all…

Flodesk Checkout

If you’re tired of juggling separate tools, you’ll love Flodesk Checkout.

Gone are the days of paying for Zapier triggers, sales page platform, and a separate checkout tool. If this is your current setup, I can imagine how expensive and unreasonably difficult that can be.

Flodesk Checkout is still in beta, and the official launch date is September 13, 2022. There are no Flodesk platform fees, you’ll only pay the 3% Stripe fee on transactions.

Flodesk Checkout will have one plan:

Unlimited Checkout for $38 per month with no Flodesk platform fees, only the 3% Stripe fee on transactions, so you can capture more sales no matter how many sales pages, payments, customers, or products you have.

This new feature just got my wheels spinning. I’ve primarily been using Flodesk to connect with my readers. At this rate, I might explore offering a small product to my audience.

I love that Flodesk makes it easy for small businesses and content creators to explore other business ideas without spending a lot of money.

Email marketing just got more exciting!

#creativepreneur #flodesk What is Flodesk and why is everyone writing raving reviews about this new email marketing software. Does it really measure up to ConvertKit? Are the email templates and intuitive designs increase conversions. I tried it so you wouldn't. Read this Flodesk review to get the scoop. #emailmarketingtips #newsletterdesign

If you’re convinced and ready to jump right in with Flodesk, you can get started here. The platform is straightforward and intuitive. But as we all know, you might hit a snag along the way. The team has an amazing resource of FAQ and YouTube videos that will answer any problems you might encounter.

And if you’re like me and just LOVE a community of women entrepreneurs, you’ll love the Flodesk Insider Facebook group. Ah! So many success stories from new bloggers, seasoned bloggers are shared every day including tips on how some people get over 40% open rates and insane sign-ups!

ConvertKit Review: Overview & Unique Features

As I eluded to previously, I have been using ConvertKit since 2016. I was initially drawn to ConvertKit after I learned about the importance of having an email list of subscribers who trust you with their email address.

ConvertKit vs Flodesk, which is better?

The fact that my blog and email list are the only two things I truly own as I endeavor to grow my side hustle was an eye-opener. Side note: ConvertKit was built by a blogger (Nathan Berry) for bloggers.

At the time, I had an email list of under 1,000 subscribers with MailChimp.

Although I still had another 1,000 subscribers to go on the free Mailchimp plan, I made the switch to ConvertKit where I immediately started paying $29/month with ConvertKit. Because I was shelling out money for my list, I instantly had the motivation to email them.

I prune my list 2-4 times a year to remove inactive subscribers and to keep my open rates high. No point paying for subscribers that are no longer interested in my emails.

I loved ConvertKit so much that I wrote a full ConvertKit review to share my experience. Here’s a summary and overview of the unique features of ConvertKit. You’ll notice some overlap with Flodesk.

1. Visual Automation Builder

I do not fully understand how this works. When I started with ConvertKit the automation builder had not been released. I used “Rules” to trigger certain steps.

Example of rule: If someone signs up on X form, send them Y email. The visual automation makes it easier to see what step your audience is in a sequence. I tried it a few times and got confused. So, I still use “rules” to trigger my sequence, tags, and segments.

This is a handy feature for business owners and those with multiple products as it gives you a high-level of your business, emails, and subscriber flow. This step corresponds to “Workflow” under the Flodesk review.

ConvertKit Demo Video

2. Easy Sign-Up Form Creation

Creating a form on ConvertKit is super easy compared to MailChimp. But even easier with Flodesk. The beauty of ConvertKit is that you have the option of embedding your form into your blog in several Javascript, HTML code, or even with their WordPress plugin.

Flodesk does not have a WordPress plugin yet. However, I personally prefer to add a code than weigh down my site with more plugins.

ConvertKit forms

3. Automated Sequence Emails

I’m giving props to ConvertKit for their straightforward sequence. Why? With ConvertKit, you can create the emails in your sequence as you go:

  • Publish individual emails or save them as drafts if you’re not done.
  • Schedule a day and time for emails in your sequence to be sent out.
  • Easily reorder the emails in your sequence.
  • Get a bird’s eye view of the emails in your sequence.
  • No pausing to make changes. Just drag, drop, and hit save!
ConvertKit Sequences

Based on my Flodesk review and experience using the platform, achieving the above steps takes a longer time. Also, you can only choose a time interval (like 7 days) to have emails in your workflow delivered.

As of this today, you cannot choose a day or time for your emails to be delivered. And although you can see an overview of the emails in your workflow, it’s not as compact as ConvertKit.

Plus you have to pause your workflow to make changes!

4. A/B Testing Subject Line

This is another area where ConvertKit excels over Flodesk. You can A/B test two subject lines. Once complete, ConvertKit automatically delivers the winning subject line to the remaining 70% of your subscribers.

I’ve done this on numerous occasions while promoting a time-sensitive sale or an important update that I really wanted the majority of my subscribers to see.

ConvertKit AB Test

You can also resend previous emails to subscribers that failed to open that email the first time. These functionalities are not available on Flodesk (at least not yet!).

5. Adding Custom Codes

I’ve had to add a fair share of custom HTML codes to customize ConvertKit to fit my brand needs. I’ve created buttons, added countdown time, created sections and more with HTML code. HTML codes are currently not supported on Flodesk.

I was a little let down with Flodesk but I totally understand why. The whole idea behind Flodesk is to create forms and emails in minutes! So the team built a comprehensive system that has everything you’ll ever need (buttons, collages, columns… name it).

No more stress working in HTML codes. I hope countdown buttons are coming soon with Flodesk!

While this is a positive feature of ConvertKit, it is also a downfall of the minimalistic approach because visual content creators like myself have to rely heavily on custom codes to get the job done. Not so much with Flodesk.

See where I’m going with this ConvertKit vs Flodesk review?

6. Integration

ConvertKit knocks it out of the park with its suite of integrated software. LeadPages, Shopify, Samcart, WooCommerce, Stripe, Gumroad, Zapier, Zippy Courses, Teachable and more.

Flodesk has a Shopify integration and recently integrated with Zapier allowing you to connect Flodesk with over 2,000 other applications. Granted Flodesk is a new email marketing software so we’ll see how they compare to ConvertKit over the coming months.

ConvertKit integration

Why ConvertKit?

For some people, the extensive visual automation builder, sign-up forms with multiple embedding options, and feature-rich automated sequence emails, A/B testing subject lines, and a suite of integration is all they need to get on the ConvertKit tribe.

ConvertKit Automations

With any new platform like Flodesk, there’s no guarantee of what you would get.

If your email list accounts for a large portion of your income, it’s understandable to have some hesitation about moving to a completely new email marketing software.

ConvertKit has been in this business for years, they publicly post the income reports to show you what’s happening behind the scenes, they have the resources to push out updates and new features quickly, and have a proven track record.

Which is better, Flodesk vs ConvertKit?

Go with Flodesk if:

  • your blog or small business is visual focused (fashion, beauty, photography).
  • you don’t want to deal with messy HTML codes to customize your emails.
  • cost is a concern for your small business/bootstrapping.
  • you love modern features like buttons and Instagram integration.
  • your business does not depend heavily on external tools – currently supports Shopify and Zapier.

Go with ConvertKit if:

  • you care about a minimalistic theme (great for B2B companies, marketers, and those minimal visual needs).
  • you’re ok or comfortable adding HTML codes for customization should the need arise.
  • cost with a growing list is not a concern (your ROI is justifiable).
  • your emails are simple and straight to the point (text-centric).
  • you live off of integrations like WooCommerce, LeadPages, Samcart, Stripe, Gumroad, and Teachable.

If you don’t need any of these fancy integrations, Flodesk is the way to go.

But if your business relies heavily on one of these, I recommend testing out the platform for free to see if there is a workaround, asking on the Flodesk Insider group to find out if/when the integration you need will be released.

And even if the integration is possible, I’d try it out for a few weeks before canceling my ConvertKit subscription.

I still have 2.5 months left on my ConvertKit subscription before I’m done for good. <- I moved from ConvertKit for good!

Flodesk Review: Frequently Asked Questions

What is the Flodesk promo code?

To save 50% of your Flodesk subscription, use code LOUISA. Plus try Flodesk free for 30 days before committing. No credit card required.

How much does Flodesk cost?

Flodesk is a single subscription plan at a flat rate of $38 for unlimited everything including subscribers. Right now, coupon code LOUISA will give you 50% off your first year -> $19/month.

Is Flodesk better than ConvertKit?

Flodesk is a visually focused provider, whereas ConvertKit is more of a text-heavy platform striped of fancy elements. For creatives like photographers and fashion bloggers, Flodesk is superior. For B2B and course creators, ConvertKit is better.

What is Flodesk?

Flodesk is a powerful new email service provider that provides visually gorgeous, modern, and intuitive email capabilities without the price. In fact, you get unlimited everything! Aka you don’t get penalized for growing your list.

Is Flodesk free?

Flodesk is free for the first 30 days and then $38 afterward regardless of the number of subscribers you have on your list. For a limited time, save 50% off here (pay $19 for life!).

Does Flodesk work with Shopify?

Yes, Flodesk support Shopify. You can connect your Shopify shop to import your customers to Flodesk. And recently, Zapier integration with Flodesk was release now you can connect Flodesk with 2,000 other apps to supercharge your email marketing efforts.

Does Flodesk have landing pages?

Yes, Flodesk has landing pages. You can embed Flodesk forms on your website/blog (like I did on the button of this post and on my sidebar), any place that allows you to embed HTML codes, or create a landing page. Here’s a stunning landing page I created in minutes using Flodesk.

How Good Is Flodesk?

Flodesk is a phenomenal email marketing platform. Honestly, you can hardly go wrong with Flodesk. As of the time of this post update, I’ve been using Flodesk for over two years.

The founders continue to push new updates, features, and integrations. Even at its full price of $38/month, Flodesk remains a solid contender for Content creators.

How Long Is Flodesk Free Trial?

Flodesk’s free trial is for 30 days giving you unrestricted access to all the features. At the end of the free 30 days, you’ll have to pay to continue using the email platform. Don’t forget to add your 50% off discount code, LOUISA while checking out.

How Many Emails Can You Send With Flodesk?

There is no limit on the number of emails you can send with Flodesk. Member gives you unlimited emails and unlimited subscribers with access to ALL available and future features.

Is Flodesk Still in Beta?

No, Flodesk went out of beta on November 11th! I’ve tried many other platforms, and I can tell you that Flodesk is the best for content creators that do not have complex needs.

Flodesk grows with you. Lock in your 50% discount for one full year and get Flodesk for $19/month. I pay annually to save even more.

And even if you just missed this lifetime deal, $38/month is honestly not bad at all for everything you’ll be getting.

If you’re reading this article before November 11, 2022, get your hands on Flodesk Checkout. <- Officially launches on September 13, 2022, with a $19/mo lifetime subscription.

Why I Switched from ConvertKit to Flodesk

I’ve always wanted to make small, incremental tweaks to my ConvertKit emails but even creating a button required that I added a line of code to my email template and another line of code to each individual email. Things like placing 2 or 3 emails in a column were not an option.

I either had to merge all three images into one on Canva or DesignBold then import it. Or resize each image upload and eyeball that they are shrunk into the perfect size. Too much hassle!
To make it easier on myself, I have to duplicate a previously sent-out email on ConvertKit to use that template.

With Flodesk, I pick out a premade template or a saved template from my “favorites” and get rolling?

#flodesk Why I switched to Flodesk from ConvertKit after three years. Sharing an honest review of both email marketing software and discussing which one is better/right for you. #convertkit #emailmarketingtips

The truth is, Flodesk is not perfect. As a matter of fact, the team of this new email marketing software is working tirelessly to bring new features on their roadmap and make improvements to core features.

And that is why the beta price for early adopters like you and me is 50% off. Try Flodesk free for 30 days with code LOUISA and lock in the $19 lifetime deal while you can. ← now $19/month for your first year.

Flodesk lifetime deal


I still have a paid ConvertKit subscription and plan to keep my subscription through November (~ 2 months) just in case I run into an unexpected snag with Flodesk that ends up being a deal-breaker.

That way, I still have all my subscribers, emails, and automation that I can fall back on should the need arise.

At the end of the day, ConvertKit and Flodesk are amazing email marketing software depending on your needs and the stage of your business.

I hope you found this Flodesk review comparing Flodesk to ConvertKit helpful. Feel free to ask any questions in the comment section below.

I read and respond to every comment. Please take a moment to pin this article if you found it helpful.

Interested in more email marketing and traffic growth articles? You’ll love these posts:


#convertkit #flodesk A complete no-bs review of Flodesk and if it truly measures up to ConvertKit. Sure, the flat-rate monthly regardless of the size of your email list enticing but is it truly worth it even with the private beta 50% off discount? Here’s what I discovered! #emailmarketingtips


  1. Thanks for the great review. I’m currently using MailChimp and have thought of changing, but I was unsure who to go with. This review will help me decide.

  2. I’ve heard a lot of good things about both. It was useful to read this detailed review and to learn new things

  3. I found it very helpful and learned things I didn’t know about Flodesk. I have Mailchp and now wondering if I need to drop it (I haveFlodesk too) and really focus on Flodesk.

  4. Such a great and honest review, you’ve tackled everything we need to know and which is better of the two. My choice is also Flodesk, it’s simple and everything that I need is in there. Thanks for sharing this with us.

    1. Hi Gervin, I’m glad you found this Flodesk review post helpful. I love and continue to use Flodesk but understand why ConvertKit might be a better fit for others.πŸ™ŒπŸΎ

    1. MY pleasure, Ivan. I hear the 50% off beta discount might be going away soon. Definitely worth checking out and locking in the lifetime deal if you love this email marketing platform.

      1. Hi Louisa, thank you so much for this very comprehensive and honest review! I would like to know, is the $19 lifetime deal you have to pay per month? Thanks!

        1. Hi Sarah, the $19 is a lifetime monthly deal which means, rather than paying $38/month, you’ll be paying $19/month for as long as you remain with Flodesk.

  5. This is so wonderful. I’m glad you shared it. I will definitely be looking more into it. Sounds like it could be great for the blog.

  6. Thanks for this detailed comparison! So helpful for those who can’t decide which one to use.

    1. The feeling is mutual, Heather. First, I moved from MailChimp to ConvertKit, then from ConvertKit to Flodesk and I’ve been using Flodesk for a few years now. Works like a charm! Plus the 50% off discount with unlimited subscribers makes it a hard deal to pass up on!

  7. Thanks so much for sharing this, especially the quick comparison guide. I’ve been looking into getting email software, and both of these have come highly recommended to me by different people. It’s nice to be able to easily compare them.

  8. It’s good to see a comparison set out like this. It can otherwise be hard to choose. Some will of course be influenced by cost.

  9. Hello, I just found out about Flodesk.
    Looks like a beautiful alternative for Mailchimp.

    But is the free account only working for 30 days?

  10. Now I know exactly what I will be looking into more tonight. I’m always to learn more and how to improve my blog.

  11. I will have to ask my techie person about this. I have someone who manages the tech part of my blogs so I will have to check with him. I will discuss this with him and I do think that Flodesk is a whole lot better. Oh and that 50% discount for life is totally amazing!

    1. OMG! Thank you, Martha ?. You and Rebecca have designed a product that is literally a dream come true for many of us. Thanks for listening to us and for rolling out features and updates that we truly desire. And thanks for stopping by my blog. Such an honor to read a comment from the founder of a product I love.

  12. This is interesting! I’ve heard of ConverKit and most bloggers I know use it. The features flodesk is offering are really great!

  13. My list is still very small as my blog is fairly new. I need to work on building it but have too many spinning plates and never enough energy to do it all. My focus is content and seo growth. Eventually, I’ll outsource this area of growth but it’s baby steps getting there. Thank you for the comparison, they both seem great but I like the price point on Flodesk the best.

    1. I can totally relate. Irresistible content and SEO growth are definitely the pillars of blogging. Without both, you would have little or no traffic. Without traffic, there would be no one signing up for your newsletter/email list. And yes, Flodesk definitely offers the best bang at that price point ??

  14. It’s nice to know more about these. I honestly didn’t know a whole lot about them at all. This was definitely a very helpful post with a lot of info.

  15. I have never really gotten into email marketing. I know it’s important and I actually thought about it before. I will look into it. Thank you for reviewing the two.

  16. What a great compare and contrast article you’ve put together here. I admit, I’ve slacked on building up my email list, but it’s something that I want to start working on early next year. I’m bookmarking this article for reference when I’m ready to get serious about it. Thanks!

  17. This information is incredible, and so helpful! I’d never heard of Flodesk for email marketing before now. Thank you so much for putting this together and on placing them on my radar!

  18. This sounds like a great email system. Everyone has to find what works for them and it seems like you found the best. It’s nice learning all the ins and outs of FloDesk.

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