Why is Lululemon so Expensive? Here are 11 Legit Reasons Why!
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Have you ever stopped scrolling, looking at those sleek Lululemon leggings and sports bras, and thinking, “What’s the deal with the price?”
Well, high five! Cause you’re not alone.
But seriously, how did Lululemon become a part of the expensive athleisure brands’ squad?
First, Lululemon is renowned for its premium-quality activewear and athletic apparel.
Their journey started in 1998 when Chip Wilson, a yoga lover from Vancouver, Canada, had a brilliant idea.
He thought, “Why go with mediocre activewear when you can make it both high-quality and stylish?”
And voilà! Lululemon was born.
A pair of Lululemon leggings could cost as much as $160 compared to these comparable Nordstrom leggings you can find in Nordstrom. What’s up with these prices?!
Buckle up and get your activewear-loving mind ready to be blown by these 11 reasons why Lululemon is expensive!
Why is Lululemon So Expensive?
1. High-Quality Materials
Premium materials = 🤑
When crafting functional and stylish activewear, Lululemon must go above and beyond to deliver it. And doing so doesn’t come cheap.
But hey, in Lululemon, you can feel and experience what you’ve paid for! Or at least that’s what you’d hope for.
But don’t take my word for it. Read these raving reviews of Lululemon. Not enough? Here’s another one from Amazon.
Yes, yes, of course, there are some bad reviews. No brands are perfect! But a score of 4.4 and 4.3 out of 5? That’s pretty convincing, in my opinion.
Whether you’re hitting the gym or traveling, their soft fabric will be your best friend!
Lululemon’s products have this crazy four-way stretch that feels like a second skin, plus they’re all about wicking away moisture like nobody’s business.
Their signature fabrics are doing their best to keep us workout girlies as fresh as possible, even when hitting those massive reps!
That alone can explain why their products are wallet-busting.
2. Exceptional Fit and Design
How exactly does exceptional fit and design add to the pricey tag of Lululemon?
In short, when it comes to fit, Lululemon pays careful attention to tailoring their clothing to flatter different body types.
This means they take extra measures (costs) to cater to our ever-diverse society.
Their designs are not just for looks. It is a combination of fashion and functionality.
They must ensure gym girlies and lads exercise in style, even when doing intense workouts!
With their strategic ventilation, Lululemon gear is a total game-changer.
And get this; they even have so-called “digital educators” that shall assist the customers when they need help with the sizing, styling, and more! FOR FREE.
Yep, you read that right!
So, when you invest in Lululemon, know that it also comes with awesome perks!
3. Brand Reputation
Do you know how often Lululemon has come across my FYP in Tiktok? More times than a squirrel collects acorns!
It’s not an exaggeration to say that Lululemon’s brand reputation is hotter than a freshly sun-saluted yoga mat.😵💫
And the more people desire expensive brands like them, the more it allows them to command higher prices. Simple as that.
They’ve earned legendary status with their top-notch quality workout clothes, trendy designs, and unwavering dedication to empowering active lifestyles.
When you rock Lululemon yoga pants, you’re not just wearing a brand but joining a tribe of fitness fashionistas who know how to slay in style.
4. High Production Cost
Why is Lululemon expensive? What else, if not their high production cost?
They don’t have manufacturing facilities, so they must meticulously select trusted suppliers.
They’ll inevitably incur outsourcing costs, invest in quality control, and manage a complex supply chain.
And you already know what comes next; these factors will undoubtedly impact the final price of their products.
Yeah, it might dig deeper into your wallet, but when you slip into that Lululemon gear and feel the difference, you’ll know it was worth every cent!
5. Marketing and Campaign
The marketing strategy of Lululemon is done online and offline.
And they really have to pour their hearts and souls into producing campaigns that will catch the intended target market’s attention.
Ensuring their physical stores become as eye-catchy as possible, with bomb signage and virtual merchandising, they don’t mess around when it comes to reeling in those fashionista girlies and lads!
Even I notice my eyes get pulled to visually-pleasing shops inside malls compared to bland ones. That’s because our eyes are easily attracted to beautiful things.👀
They have their online presence to take care of as well.
Because in this digital age, what other ways can brands pull target markets fastest, if not by using social media?
That being said, let’s get back to the topic at hand.
The thing is, all those paid advertising, production, online stores, and collaboration costs? Yeah, they’re all bundled up and packed into the final price tag of their products.
Yup, that’s just how it works.
6. Special Editions
Special editions = special pricing. Am I right?
Well, that means additions of costs to the price tag as well.
Special Edition
People tend to go wild trying to get these coveted items. That high demand naturally affects the pricing.
Seeing how that item above is the only remaining special edition left, you have an idea of the competition.
It’s simple economics, really. The price tag tends to follow suit when supply is scarce, and demand is through the roof.
7. Functional Features
Looking for squat-proof leggings? Say no more! One of the greatest reasons Lululemon is popular is its functional features.
We’re talking pockets that are like secret hideaways for your stuff, seamless construction that feels like a second skin, and ventilation that keeps you cool and dry even during the toughest workouts.
Sheesh, that’s comfort and functionality right there!
But these features don’t just pop out from thin air; they are made.
Lululemon goes the extra mile, investing in top-notch craftsmanship, innovative techniques, and high-quality materials to deliver stylish and super-functional activewear.
Running? No problem! Hiking? Go for it! Yoga? Hit it!
Your active lifestyle is unstoppable with Lululemon accompanying you.
So, when you’re splurging on Lululemon, you’re not just paying for the name. You’re investing in gear designed to take your performance to new heights!
8. Extensive Testing and Quality
Have you heard about their Whitespace Lab? Just from its name, it already screams dollars.
Lululemon’s Whitespace Lab is where the magic happens. It’s a dedicated space where they push the boundaries of fabric technology and performance.
It was also through this that their Engineered Sensation came to be.
They conduct in-depth research, experimenting with cutting-edge materials and design techniques to create gear that’s truly out of this world.🤯
And the result? Wide variety of activewear that goes above and beyond your expectations!
If that can’t justify their luxury tag, I don’t know what will.
9. Celebrity Craze
It’s not new to us how a certain product suddenly gets sold out after discovering our favorite celebrities own one too.
Yup, celebrities’ interests in products drive sales. And that alone contributes to any brand’s name and tag.
Just like how Chrissy Teigen raves for Barefoot Dreams. Or how the queen herself, Rihanna, fancies Canada Goose. You get the gist.
Megan Markle also can’t resist these popular leggings and has been rocking them several times.
This is one of the pieces she has worn:
Kendall Jenner was hooked as well! These are the pair of leggings she had always been seen wearing before:
These celebs not only look fabulous, but they also swear by the high-quality products of Lululemon!
10. Longevity and Durability
A considerable percentage of Lululemon’s price tag comes from the durability they can offer.
Their athletic apparel is built to withstand the toughest workouts all throughout the year.
With premium materials and expert craftsmanship, you’re getting gear ready to conquer any challenge.
Sure, they may sport expensive products, but consider it an investment in your unstoppable performance.
11. Brand Loyalty and Demand
In the realm of loyalty and demand, Lululemon has created a fitness frenzy.
And guess what? Yep, these are also great contributors to their expensive tags.
People can’t just get enough of their gear. Their dedication to quality, innovation, and style has built a tribe of loyal fans who keep returning for more!
Don’t believe me? Feel free to read this article.
The Best Lululemon to Buy First
Regardless of whether you’re new to Lululemon, I get that their activewear goodies can be a bit overwhelming.
Let me show you five Lululemon bestsellers that you should consider buying first!
1. Define Jacket
Get ready for the ultimate activewear game-changer: Lululemon’s Define Jacket.
Crafted with cozy Luon fabric, it offers a flattering fit while keeping you comfortable.
Achieve that effortlessly chic and sporty look with Lululemon’s Define Jacket!
2. Wunder Train High-Rise Tight
Introducing the Wunder Train High-Rise Tight by Lululemon – your new go-to for workout sessions and beyond!
Yep, you got that right! These are the leggings Kendall Jenner was always sporting before.
With their high-rise waist and supportive fit, they offer a flattering silhouette that keeps you feeling confident.
3. Everywhere Belt Bag
Say hello to the ultimate versatile belt bag, the Everywhere Belt Bag!
This cutie features multiple pockets and compartments, offering sufficient storage space for your phone, keys, wallet, chapstick, and even a small water bottle.
It’s your perfect companion for casual walks or jogging.
4. Groove Super-High-Rise Flared Pant
Get ready to groove in style with the Groove Super-High-Rise Flared Pant.
These pants are a true fashion statement, combining comfort and flair in one fabulous package!
Their super-high-rise waist and flared silhouette create a sleek, elongated look that turns heads.
5. Align High-Rise Pant
Hear ye, hear ye; The Align High-Rise Pant has arrived!
These leggings are a game-changer for active women who want to combine comfort and femininity.
The high-rise waistband hugs your curves and gives you that sculpted figure everyone is dying for.
Are Lululemons Worth It?
I totally get it – you’re curious about Lululemon but haven’t taken the plunge yet.
Well, let me tell you, the excitement is real! Lululemon is known for its top-notch quality and stylish activewear designed to elevate your performance and make you feel incredible.
Now, I won’t deny that Lululemon comes with a slightly higher price tag that even gets me considering more budget-friendly alternatives.
However, many people swear by the brand, claiming that the quality, performance, and confidence boost are worth it.
It’s an investment in your fitness journey and feeling your absolute best.
If you have the extra bucks to splurge on Lululemon, that’s awesome. But if you prefer cheaper alternatives, that’s cool as well!
In the end, it still depends on what makes us genuinely happy.
Lululemon Splurge or Save?
Lululemons are undeniably amazing, but let’s be real – they can be a little too hard on the budget.
But hey, no need to fret! If you’re working with a budget but still craving that Lululemon goodness, I’ve got you covered!
Check out the “discounted” section of Lululemon, popularly called the “We Made Too Much” section.
Want even more affordable alternatives to Lululemon?
There’s a whole world of fantastic Lululemon alternatives that won’t drain your bank account! Check these out:
- Athlete Crop Seamless Tank Top
- FreeForm 3-Inch Skort
- Live In High Waist Leggings
- Seamless Crewneck Tank
- Space Dye Crop Tank
Check some more alternatives:
FAQ About Lululemon
Why is Lululemon so popular?
Lululemon is popular because of its high-quality activewear, exceptional fit and design, strong community, commitment to sustainability, and aspirational image.
Is Lululemon a good brand?
Yes, Lululemon is widely regarded as a top-notch brand in activewear. They are known for their exceptional quality, innovative designs, and dedication to providing functional and stylish workout apparel.
Is Lululemon a luxury brand?
No, While Lululemon is often associated with premium activewear, it is not typically classified as a luxury brand. It is more commonly positioned as a premium or high-end athleisure brand than a traditional luxury brand.
What are those controversial statements about Chip Wilson, founder of Lululemon?
Chip Wilson, the founder of the well-known activewear brand, Lululemon, has faced criticism for certain comments about women he made in the past.
One of these remarks involved the fit of their yoga pants, suggesting that “they may not be suitable for every body type.”
Chip Wilson‘s comment received backlash as it was seen as insensitive and body-shaming. Following the controversy, he decided to step down as the company’s CEO. However, he continued to serve on its board for a limited time afterward.
Final Thoughts on Why is Lululemon so Expensive
There you have it, the 11 reasons why Lululemon has hefty price tags.
Lululemon’s higher price point reflects factors such as the quality of materials, extensive testing, attention to detail, and many more.
Based on my research, the brand has gained a strong reputation for its high-quality activewear and commitment to performance.
As a matter of fact, Louisa can confirm that firsthand!
The Align pants resonated with me because the fabric felt, unlike anything I’d ever worn. Simply saying it’s super soft is an understatement.
Louisa
Many people rave about the exceptional fit, stylish designs (that come in various colors), and durability that Lululemon offers.
How about you? What are your thoughts about the cost of Lululemon products? Let me know in the comments below!
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